SD Worx is a leading European provider of Payroll & HR services with general reach. We have offices across Europe and in Mauritius. Our purpose is to bring people solutions to life, enabling organisations of all sizes to turn Human Resources into a source of value for both the business and its people.Our people solutions cover the entire employee journey – from getting people paid to attracting, rewarding and developing talent.About the role:We are looking for a Brand Operations Manager to join our Central Brand & Marketing team. You will report into Brand lead within the central Brand & Marketing team.This role is critical in scaling how our brand comes to life across markets ensuring that strategy, creativity, technology, and governance work seamlessly together.You will act as the operational owner of the SD Worx brand system, enabling consistent brand execution across channels, markets, products, and customer touchpoints. By combining structured processes, strong governance, modern brand tooling, and AI-driven capabilities, you will help teams create, access, adapt, and activate brand assets at scale without compromising quality or brand integrity.Working closely with central and local teams, you will translate business needs into scalable frameworks, improve brand adoption, and embed a culture of continuous improvement.Key ResponsibilitiesBrand Governance & ArchitectureAct as a custodian of the SD Worx brand architecture, naming conventions, and governance framework.Maintain and evolve the brand architecture frameworkReview and govern requests for new solutions and branded assetsConduct regular brand audits across markets, channels, and touchpointsEstablish and manage brand approval, exception, and escalation processesDrive consistency and compliance with brand guidelines while balancing local flexibility and business needsMonitor brand health and identify opportunities to strengthen brand adoption and consistencyBrand Tooling & Digital Asset ManagementOwn and evolve the SD Worx Brand Hub (Frontify) and brand tooling ecosystem.Act as the Frontify expert and primary point of contact for stakeholdersManage asset lifecycle, taxonomy, metadata, permissions, and discoverabilityEnsure assets are easily accessible, searchable, and reusable across marketsContinuously improve the structure, governance,



and scalability of the asset ecosystemMonitor platform usage and adoption to drive continuous optimizationAI Enablement & AutomationDrive the responsible adoption of AI within defined brand guardrails.Identify opportunities to leverage AI across content creation, design adaptation, image generation, video editing, and localizationDevelop scalable AI-enabled workflows that improve efficiency and consistencyEnsure AI-generated outputs in collaboration with internal AI lead or external providers, comply with brand standards and governance principlesStay informed on emerging technologies and translate innovations into practical business applicationsCreative Enablement & Asset ScalingEnable teams to create high-quality, on-brand assets faster and more efficiently.Partner with Internal design studio to develop templates, modular asset systems, and reusable building blocksCreate scalable frameworks that support localization and adaptation across marketsDrive automation opportunities that reduce manual effort and increase consistencyManage the roadmap for asset creation, optimization, and template developmentBalance speed, efficiency, and creative excellenceEnablement & AdoptionDrive adoption of brand frameworks, tools, and ways of working.Deliver training programs, onboarding sessions, and enablement materialsBuild a network of brand champions across markets and functionsEducate teams on brand governance, architecture principles, and responsible AI usageCommunicate new capabilities (releases), updates, and best practices proactivelyAct as a trusted advisor to local marketing teams and stakeholdersMeasurement & Continuous ImprovementEstablish a data-driven approach to brand operations.Monitor brand adoption, compliance, asset usage, and platform performanceTrack operational efficiency, asset reuse, and AI impactDevelop governance and enablement KPIsEstablish feedback loops and measurement frameworks to validate effectivenessTranslate insights into actionable improvements and roadmap prioritiesProfileProven experience in Brand Operations, Marketing Operations, Brand Management,



or Digital Asset ManagementStrong experience with brand tooling platforms such as Frontify or similar DAM systemsUnderstanding of brand governance, brand architecture, and scalable operating modelsExperience with or strong interest in AI applications within marketing and brand managementAbility to translate business needs into scalable systems, processes, and frameworksStrong project management and organizational skillsAnalytical mindset with experience using data to drive decisions and improvementsStrong stakeholder management and communication skillsAbility to navigate across strategy, creativity, technology, and operationsDetail-oriented with a strong focus on quality, consistency, and governanceComfortable driving change in a complex, international environmentThinks in systems, automation, scalability, and reuse, not one-off solutionsSuccess Looks LikeA brand that is consistently applied across all markets and touchpointsClear governance and decision-making around brand architecture and namingHigh adoption of brand tools, templates, and frameworksFaster asset creation and localization through automation and reusable systemsResponsible and impactful use of AI across brand activitiesIncreased operational efficiency without compromising brand qualityStrong collaboration between Brand, Creative, GTM Excellence, Product Marketing, and local marketing teamsSalary range information will be shared with candidates during the initial interaction with the Talent Acquisition team, either by phone or email.Why Join SD Worx?Flexible working: Flexible working hours and remote/hybrid working options – working arrangements are open for discussionLearning & development: Access to professional training and an individual development planCareer growth: Whether you want to deepen your expertise or broaden your career, there is room to grow within SD WorxCollaborative culture: From many locations, we work as one – moving from better to best togetherFrom many places, we work as one, moving from better to best together.SD Worx values diversity and inclusion in the workplace. We welcome applications from all qualified candidates regardless of origin, nationality, gender, gender identity, sexual orientation, age, disability, religion, ethnic or social background, or stage of life.All hiring decisions are made based on skills, experience and role‑related qualifications.

📌 Brand Operations Manager (Málaga)
🏢 Sd Worx
📍 Málaga