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We are hiring a Global Social Media Director for one of the world’s leading general media and communications groups , partnering with many of the world’s most iconic brands.

With a s trong international footprint , the group sits at the forefront of media strategy, communications planning, digital innovation and the rapidly evolving media landscape.

They combine strategic thinking, creativity, technology and deep understanding of consumer behaviour to help global brands build stronger connections with their audiences and drive business growth.

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You will lead the global social ecosystem across paid, owned and earned , elevating social media from a channel to a strategic growth driver within the client's transformative operating model.

You will define the integral social media vision, governance frameworks and and keep up with the media shifts and trends, while enabling local markets to activate with agility and cultural relevance.

You will act as the global authority on social strategy, platform evolution, creator ecosystems & community engagement, ensuring the client continues to build its brand position.

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✳ Global Social Strategy & Vision

- Develop full-funnel global social media strategies supporting brand, launch and performance objectives.
- Define the role of social within the broader digital and media ecosystem.
- Establish platform-specific roles and priorities (Meta, TikTok, YouTube, emerging platforms).
- Shape the long-term social roadmap aligned with the brand transformation goals.
- Define the global influencer marketing and creator strategy,



establishing the role of creators within the full- funnel social ecosystem and aligning partnerships with brand positioning and business objectives.

✳

Governance & Global Frameworks

- Create general social playbooks, toolkits and activation guidelines.
- Define global KPIs, benchmarks and reporting standards.
- Ensure alignment between general HQ, creative agency and local markets.
- Monitor compliance with brand safety, privacy regulations and platform policies.

✳ Strategic Content Stewardship

- Partner closely with the global creative agency to ensure social content aligns with platform best practices, format dynamics and campaign objectives.
- Provide strategic recommendations on format, amplification logic and asset adaptation.
- Ensure performance learnings are integrated into future content development.
- Provide strategic guidance on influencer and creator integration within social campaigns, ensuring collaborations are platform-native, culturally relevant and performance-oriented.

This role does not own creative direction but ensures strategic and platform alignment of social outputs.

✳ Innovation & Platform Partnerships

- Lead strategic partnerships with key social platforms to unlock betas and first-mover opportunities.
- Drive experimentation roadmap across new formats, AI tools and emerging capabilities.
- Pilot scalable initiatives and expand successful models globally.

✳

Success Measuring

- Client satisfaction score




- Adoption rate of global social frameworks across markets
- Growth in engagement quality and brand impact metrics
- Innovation pipeline activation & successful pilot scaling
- Contribution of social to brand and business KPIs

What will you bring along?

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✔ 8 years experience in social media strategy or digital leadership roles.

✔ Proven track record managing global brands across multiple markets.

✔ Strong expertise in automotive and/or premium challenger brands preferred.

✔ Deep understanding of paid social, influencer marketing and community management.

✔ Strong analytical and performance interpretation capabilities.

✔ Experience building global governance models.

✔ Familiarity with social listening and analytics platforms.

✔ International experience is highly valued

✔ Ability to work in a multi-functional networking environment, open-minded and able to adapt to foreign working cultures

✔ Fluent in English is a must

Are you Somebody that ...

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? Likes to think differently

? Has a growth mindset

? Delivers beyond expectations

? Finds solutions, not problems

? Has a passion for media & new tech

? Is intrigued by (shifting) consumer behaviour

? Has strong leadership and mentoring skills

You will feel Right at Home if You ....

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✳ Are dynamic & positive

✳ Have an open mind

✳ Embrace change

✳ Go the extra mile

✳ Have a visionary yet pragmatic mindset

✳ Thrive in a multicultural team

What do we Offer?

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? Strategic role with real impact

? International exposure

? Cross-functional collaboration

? A team that goes for it

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Don't hesitate and apply!

📌 Global Social Media Director (For a Global Media Company) (Barcelona)
🏢 The Almond Connection
📍 Barcelona