DescriptionAbout usThink about literally anything in your house. Your shirt. Your phone. That random IKEA wrench thingamabob you still haven’t thrown away. Odds are, it all came from somewhere else. Freight is the invisible magic trick that makes the global economy work. And we’re the ones helping it work a little bit faster, smarter, and cheaper.Freightos (Nasdaq: CRGO) is the global booking and payment platform for the trillion-dollar freight industry. Hundreds of airlines and ocean liners, thousands of freight companies, and over ten thousand importers and exporters use our platform to move goods around the world faster and more efficiently. This matters. Efficient freight ultimately makes things cost a little bit less when you buy them in the store.We’ve been on a rocketship (freight ship?) of double-digit growth for years, and we’re nowhere near done.Changing global trade starts with shipping great content. Boxes don’t move before those letters move.About the RoleWe are looking for a highly strategic, proactive, and execution-oriented Global Content Marketing Manager to lead portfolio-wide content strategy and acquisition initiatives across Freightos products and audiences.This role requires a commercially-minded marketer who can independently identify growth opportunities, develop innovative GTM content initiatives, prioritize across multiple business units and ICPs, and translate company objectives into scalable acquisition programs.You will own content strategy and planning, campaign ideation, integrated GTM content initiatives, experimentation, and performance optimization across the funnel. You will collaborate cross-functionally with product marketing, growth, performance marketing, SEO, sales, partnerships, customer teams, and leadership to drive measurable business impact.We’re looking for someone who can balance strategy with execution, enjoys working in a fast-moving environment, takes initiative, and is constantly experimenting with new ideas and approaches to help grow pipeline and customer acquisition worldwide. Roles and ResponsibilitiesOwn and lead Freightos’ general content strategy across multiple products, ICPs, and regions, aligning initiatives with GTM priorities, pipeline generation, revenue objectives, and overall business goalsBuild content roadmaps, identify growth opportunities proactively through market trends, customer insights, and performance data, and translate business goals into scalable multi-channel acquisition programs and campaignsSupport Growth Managers in the ideation,



launch, and optimization of integrated GTM campaigns across multiple products and audiences, with a focus on acquisition, engagement, conversion, and revenue impactOversee the creation and distribution of high-impact content including reports, webinars, customer stories, landing pages, email campaigns, thought leadership, videos, and sales enablement assets across organic, paid, SEO, social, email, partner, and outbound channelsEnsure consistent messaging, positioning, brand alignment, and content quality across all channels, products, regions, and stages of the buyer journeyDesign and implement AI-driven content workflows and automation stacks to scale content production, translation, and distribution across global markets Track, analyze, and optimize content and campaign performance through data-driven insights, SEO analysis, conversion tracking, A/B testing, and experimentation across messaging, formats, channels, and landing pagesCollaborate cross-functionally with product marketing, sales, customer success, paid media, design, operations, and research teams to drive impactful campaigns, strengthen Freightos’ market positioning, and scale global thought leadership initiativesRequirements5+ years of experience in content marketing across different products, audiences and regionsExperience in demand generation, growth marketing, or integrated campaign management within B2B SaaS or technology companiesProven experience developing and executing strategic multi-channel content and acquisition programsStrong understanding of GTM strategy, demand generation, funnel optimization, and content-driven acquisitionAbility to proactively generate ideas, identify opportunities, and independently lead initiatives from strategy through executionExceptional English writing, communication, and storytelling skills (English mother tongue - a big plus)Strong analytical mindset with experience measuring performance and optimizing based on dataExperience managing editorial planning across multiple products, audiences,



or regionsStrong project management and prioritization capabilities in fast-paced environmentsHands-on experience collaborating cross-functionally with product marketing, growth, SEO, paid media, design, and sales teamsSelf-starter mentality with strong ownership and accountabilityPreferred QualificationsBA in marketing, business, communications, technology or similar areasBackground in thought leadership, executive positioning, or strategic storytellingProven cross-functional collaboration with internal teams, especially data and CS, to understand market trends and harness internal knowledge and dataExperience leading integrated GTM launches or portfolio-level campaignsFamiliarity with SEO strategy, conversion optimization, and experimentation methodologiesExperience with marketing automation and analytics platforms such as HubSpot, GA4, Looker, Ahrefs, VWO, or similar toolsFamiliarity with project management tools (such as Asana)Basic video editing skills using platforms such as Descript Why Freightos is the Perfect Runway for Your Career!We genuinely value work-life balance! We work hybrid, allowing you to enjoy quiet days at home, free from traffic, with in-office days, to meet your fabulous team face-to-face just 5 days a month.We believe that employees who get better make us all better. We strive for professional development and continuous learning. Alongside career support and guidance, you’ll receive an annual training budget for personal and professional development. We don’t just offer jobs—we offer a stake in something bigger. As part of Freightos, you’ll be eligible to receive equity incentive grants that vest over time, aligning your success with the company’s long-term growth. The more we build together, the more you benefit.A multicultural global team makes global freight easier. You’ll work with people from around the world, gain new perspectives, and experience diverse ways of thinking—fun and eye-opening!Some cool perks such as Private Health Insurance, Ticket Restaurant, and Flexible Remuneration options for nursery, transport, and restaurant vouchers. Flexible schedule & intensive working hours on Fridays so that you can enjoy a longer weekend :)Our office in Torre Glories is located in the center of the tech HUB in Barcelona and has stunning city views. We organize events and gatherings throughout the year to keep the team connected and energized. GeneralReports to: Head of MarketingLocation: Barcelona, hybridDepartment:MarketingExperience level:SeniorEmployment type:Full-timeWorkplace type:On-site

📌 Global Content Marketing Manager (Barcelona)
🏢 Freightos
📍 Barcelona