Sonae Sierra is a fully integrated real estate company delivering end-to-end solutions across development, management, and investment. With over 35 years of experience, we manage more than €6.8 billion in assets across a diverse range of asset classes and have built a solid track record with leading investors and financial institutions.

Our international presence spans 36 countries in Europe, Latin America, Africa, and Asia, supported by a team of around 900 people. Guided by strong ethical principles and a deep commitment to sustainability, we are focused on long-term value creation, operational excellence, and growth.

At Sonae Sierra, you will thrive in an open-minded, multicultural community that values diverse perspectives and expertise. Here, you are empowered to own your journey, tap into a rich ecosystem of learning, and build a meaningful career shaping the future of real estate

We are looking for an ambitious and commercially driven Retail Media Sales & Business Development Manager to join our growing Retail Media business in Spain.

This is more than a traditional sales role. It is an opportunity to help shape and build a growing business, develop new revenue streams and play a key role in defining how Retail Media evolves across our shopping centres in Spain.

As part of the European Retail Media structure, you will have the opportunity to work across markets, collaborate with international teams and build strong relationships with leading brands and media agencies.

Your mission





You will be responsible for developing and growing Retail Media revenue in Spain by identifying new business opportunities, attracting advertisers and building long-term strategic partnerships with brands and media agencies.

You will play a key role in taking our Retail Media proposition to the market, combining commercial expertise with a strong understanding of the media ecosystem.

What you will do

- Develop and grow Retail Media revenue across our shopping centres in Spain;
- Identify, prospect and acquire new advertisers, including brands and media agencies;
- Build and manage long-term relationships with key clients and strategic partners;
- Develop compelling commercial proposals combining different media formats;
- Commercialise Retail Media assets, including Special Formats, Sponsorships, Brand Activations and other advertising solutions;
- Identify new revenue opportunities and contribute to the development of the Retail Media proposition;
- Monitor market trends, competition and developments across the media industry;
- Work closely with local and international teams to develop and deliver commercial opportunities;
- Contribute to the growth, consolidation and positioning of Retail Media in Spain.

What we're looking for





- 7–10 years of professional experience, ideally within Media Sales, Advertising, OOH/DOOH or a related environment;
- Proven track record in business development and revenue generation;
- Strong experience managing brands, advertisers and media agencies;
- Solid knowledge of the OOH and DOOH markets;
- Strong commercial, negotiation and influencing skills;
- A proactive and entrepreneurial mindset, with the ability to identify and create new opportunities;
- Strong networking and stakeholder management skills;
- High autonomy and the ability to manage a commercial pipeline effectively;
- Resilience, persistence and a strong results-oriented mindset;
- Excellent communication and relationship-building skills.

Why join us? This is an opportunity to join a business at an exciting stage of its Retail Media journey.

You will have the opportunity to:

- Help build and shape a growing Retail Media business in Spain;
- Have a direct impact on the development of new revenue streams and commercial opportunities;
- Work within a European Retail Media structure;
- Gain international exposure and collaborate with different markets and teams;
- Build relationships with leading brands and media agencies;
- Work with a high degree of autonomy and visibility;
- Be part of a business with strong growth ambitions.

If you are a commercially minded professional who enjoys creating opportunities, building relationships and turning ideas into business, we would love to hear from you.

📌 Retail Media Sales & Business Development Manager (Madrid)
🏢 Sonae Sierra
📍 Madrid