What You Will Do Define and own the end-to-end business Marketing Automation strategy in Marketo, translating business objectives into clear automation use cases, roadmaps and success metrics, while aligning with platform capabilities.
Define and optimize B2B email marketing and omnichannel engagement strategies, ensuring that nurturing, lifecycle communications, and automated journeys are relevant and aligned with business objectives across the customer journey.
Design, implement, and optimize marketing automation frameworks (lead scoring, lead qualification, nurturing) and continuously improve targeting, segmentation, and personalization to drive Sales Qualified Leads (SQLs).
Define and manage attribution models in Marketo, and contribute to holistic performance reporting by connecting Marketo data with Google Data Studio dashboards.
Act as strategic owner and senior stakeholder interface for Marketing Automation, leading governance across internal teams (Compliance, Marketing, Sales, Tech, Data, IT) and external partners, while steering and and coaching one Junior Marketing Automation Manager.
What You Bring Bachelor's or Master's degree in Communication, Marketing, Media, Public Relations, or a comparable field.
5+ years of experience in Marketing Automation,



with proven ownership of enterprise?scale Marketo setups and the ability to define and drive marketing automation strategy beyond campaign execution.
Strong experience in B2B email marketing, lifecycle communications and omnichannel campaign orchestration, including segmentation, personalization, testing, engagement optimization and email best practices.
Deep expert knowledge of Marketo, including architecture, lead scoring and qualification models, lifecycle management, attribution, reporting, and governance, with a strong focus on SQL and sales opportunity generation.
Analytical and attribution skills, including defining attribution models in Marketo and connecting Marketo data to Google Data Studio dashboards.
If you have any questions, check out our or call Agnieszka Leputa at *************** For this vacancy we only accept direct applications.
Diversity is important to us.
Therefore, we are looking to receiving applications regardless of any personal background.
What We Offer Versátil Work Models We trust our employees and offer a work environment that is well-balanced, productive and fosters success.
Personal Development You will benefit from a culture of continuous learning and feedback.
Your personal growth is supported through an extensive learning offering.
Agile Working Methods Whether through scrum or design thinking, we solve exciting tasks together in teams.

📌 Senior Marketing Automation Manager (Madrid)
🏢 Six
📍 Madrid