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What you will do

- Define and prioritize AI use cases across digital marketing and customer experience.
- Translate business and marketing needs into clear AI/product requirements.
- Build roadmaps, business cases and value-realization frameworks for AI initiatives.
- Lead the adoption and scaling of AI-powered marketing capabilities and agentic solutions.
- Identify marketing activities suitable for AI automation and define expected business outcomes.
- Work closely with AI, Data, Technology, SEO/GEO and Marketing stakeholders to move initiatives from concept to implementation.
- Develop and monitor KPIs covering AI visibility, referral traffic, productivity, adoption and marketing performance.
- Drive AI-powered website, content and search initiatives, including AI discovery and GEO.
- Evaluate emerging AI capabilities and translate relevant innovations into actionable opportunities.
- Lead cross-functional alignment, stakeholder communication and change/adoption activities.
- Continuously optimize solutions based on user feedback, experimentation and business results.

What you bring

- 12-15+ years of experience in Digital Marketing, Martech, Digital Experience, Product Management or Digital Transformation.
- Proven experience leading complex,



cross-functional initiatives in large organizations.
- Strong experience translating emerging technology into tangible business value.
- Solid understanding of AI product management, including use-case definition, roadmaps, business cases and adoption.
- Strong knowledge of Generative AI, LLMs, prompt engineering, RAG and AI evaluation.
- Good understanding of AI agents, agentic workflows, tool calling and workflow orchestration.
- Strong digital marketing foundations across SEO, GEO, content strategy, customer journeys, conversion and marketing performance.
- Ability to interpret website, search, campaign and AI visibility data and turn insights into action.
- Understanding of semantic search, enterprise search, knowledge retrieval, source attribution and GraphRAG concepts.
- Strong stakeholder management, influencing and communication skills.
- Strategic, analytical and structured mindset, combined with a strong delivery orientation.

Interested? Apply immediately!

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📌 Ai marketing strategy (change) (España)
🏢 NEBIRU
📍 España