Senior Manager, Global Marketing Strategy & Planning
Description -
About the team
We are a integral team within HP's Personal Systems Marketing organization, responsible for defining HP's global Personal Systems marketing strategies, the worldwide marketing investment plan, and for orchestrating the in-market activation within a 4P context. Our objective is to maximize the impact of marketing, empowering local marketing teams to deliver greater business value by providing strategic direction, guidance, and operational support.
- We define HP's global PS marketing strategies across segments and translate them into actionable plans.
- We drive strategic alignment between Category and Marketing priorities and facilitate marketing planning within a 4P planning framework.
- We define global marketing investment plans, using a portfolio optimization approach.
- We set country targets, track progress, and optimize outcomes.
- We scale best practices and remove barriers to improve marketing execution.
- We enable data-driven performance improvement through closed-loop measurement.





The role
As Senior Manager, Global Marketing Strategy & Planning – Personal Systems, you will lead the team that defines HP's worldwide Personal Systems marketing strategy and orchestrates the corresponding execution model across Enterprise, SMB, Consumer, and Gaming segments. You will be the right hand and designated backup to the WW Head of Global PS Marketing Strategy & Planning, and a potential successor – which means we will work hand-in-hand on the most strategic priorities and you will increasingly represent the function in senior executive forums.
You will line-manage four Segment Leads (Enterprise, SMB, Consumer, Gaming) and partner closely with WW Category, Sales/GBU, CMCAO, Finance, COE, Alliance, and local Market Marketing Leads (MMLs) to translate business strategy into measurable marketing outcomes.

Key responsibilities

Global Marketing Strategy
- Define HP's global PS marketing str

📌 Senior Manager, Global Marketing Strategy (Barcelona)
🏢 HP
📍 Barcelona