Reporting directly to the Chief Digital Officer, the E-Commerce Performance Marketing & SEO Manager is responsible for creating and implementing online marketing strategies to drive traffic to the site, that bring sales and revenue for Guess e-commerce website. He/she will be responsible for driving qualified traffic, customer acquisition, revenue growth, and online visibility through paid and organic digital channels. Another task will be the supervision of the entire Performance Marketing team and all the activities performed by it.Siga leyendo para descubrir lo que necesitará para tener éxito en este puesto, incluyendo habilidades, cualificaciones y experiencia.Core Job ResponsibilitiesPlan, execute, and optimize paid acquisition campaigns across channels such as:Google AdsMeta Ads (Facebook/Instagram)TikTok AdsProgrammatic/display networksAffiliate marketingManage media budgets and maximize ROI, ROAS, CAC, and conversion performance.Develop full-funnel acquisition strategies for awareness, consideration, and conversion.Conduct audience segmentation, retargeting, and customer lifecycle campaigns.Monitor campaign KPIs and prepare performance reports/dashboards.Lead A/B testing for ads, landing pages, creatives, and conversion funnels.Coordinate with creative and content teams on ad assets and messaging.Identify growth opportunities through data analysis and experimentation.SEO ResponsibilitiesDevelop and execute comprehensive SEO strategies to increase organic traffic and rankings.Optimize on-page SEO elements:MetadataInternal linkingContent structureTechnical SEO improvementsPartner with content teams to build SEO-driven editorial calendars and landing pages.Monitor website health, crawlability, indexation, and Core Web Vitals.Manage technical SEO initiatives with developers.Track rankings, traffic,



and SEO KPIs using tools such as:Google AnalyticsGoogle Search ConsoleSEMrushAhrefsStay updated on search engine algorithm changes and industry trendsRequirementsAt least 8 years' experience in web-marketing and CRO environmentAt least 8 years' experience in SEO and analytics Tools as Google Analytics, Google Trends, SEM Rush, Adobe Omniture and Google Search Console toolExcellent knowledge of Office package, especially ExcelHTML good knowledgeProficiency knowledge of English language (both written and spoken). Any additional language is a plusMust possess strong leadership skills and be precise, well organized, self-motivated, focused on meeting deadlines and able to multitask within a fast-paced environmentAttention to detail and follow-upExcellent analytical and time management skills. xcskxlj Preference to work with numberExcellent execution, high respect of deadlines and good level of proactivitySense of ownership and pride in the performance and its impact on company's successCapability of adapt to changes and work under pressureCritical thinker and problem-solving skillsCapability to work under strict, short deadlinesPositive attitude, team player, ability to work independently and to coordinate projects and peopleLead, mentor and support the other team membersDemonstrates strong decision-making abilityAbility to drive & apply continuous improvement in process and toolsAbility to establish and maintain harmonious working relationships with co-workers, staff and external contacts, and to work effectively in a professional team environmentExcellent interpersonal and communication skills with the ability to interact with a diverse group at all levelInterested to work in an international environment and to network with worldwide business unitsBenefitsAn International, fresh and dynamic working environmentBalance between work and personal life: Smart Working (Hybrid work model) and Time flexibility;Physical & Mental Health programs, sustainable projects and workshop promoted by Guess CommunityArts, sports and social events outside the office, thanks to our Guess Fun activities!Training & Development platform and pathsDiscount on our products both online and in stores#J-18808-Ljbffr

📌 E-Commerce Performance and SEO Manager (Santiago de Compostela)
🏢 Talent
📍 Santiago de Compostela