Who you are

- This role is adecuado for a people leader who is equally motivated by hitting ambitious targets and by elevating the quality, consistency, and impact of our client strategies

- 8–12 years of commercial leadership experience, including meaningful time in inside sales, SMB ad sales, or self-serve platforms. The right candidate will have built or significantly scaled a team and demonstrated the ability to operate across a complex, multi-stakeholder environment

- Strong understanding of marketing-led growth + sales-assisted motions

- Demonstrated ability to partner cross-functionally with Product, Marketing, Ops, and Finance

- Data-driven operator with strong business judgment and execution discipline

- Inspirational people leader with a track record of developing future leaders

- Builder mentality: thrives in ambiguity and enjoys creating structure

- Customer-obsessed: deeply empathetic to customer needs and constraints

- Execution-focused: translates strategy into action quickly

- Collaborative: wins through influence, not hierarchy

- We acknowledge that many candidates may not meet every single role requirement listed above. If your experience looks a little different from our requirements but you believe that you can still bring value to the role, we’d love to see your application!​

What the job involves

- Criteo is launching Criteo Go, a self-serve, full-funnel display and performance platform designed to help small and mid-sized businesses accelerate growth through easy-to-activate, outcome-driven advertising. As Director SMB EMEA, you will lead a Barcelona‑based team of Account Strategists and Inside Sales representatives to drive this transformation across a diverse portfolio of mid‑long tail advertisers. You will be responsible for :

- Building and scaling Criteo’s inside sales organization for Criteo Go in EMEA, a self-serve,



full-funnel display and performance platform designed to help small and mid-sized businesses accelerate growth through easy-to-activate, outcome-driven advertising

- Translating Criteo’s Performance Media and Go! commercial priorities into actionable plans, ensuring your team delivers measurable revenue growth, product adoption, and incremental value for our clients while maintaining strong, trusted relationships with stakeholders

- Build & Scale the Go Sales Organization in EMEA

- Design and launch an inside sales team

- Hire, develop, and inspire sellers with a strong performance culture and career pathing

- Define clear roles & capacity plans aligned to Go’s self-serve motion

- Own Go Commercial Growth in EMEA

- Own revenue performance for the Go sales-assisted segment, including: new customer acquisition, activation rate, spend expansion, retention and churn reduction

- Establish a repeatable, scalable sales motion that complements the self-serve product experience

- Partner with Marketing on demand generation, lead qualification, and funnel optimization

- Lead Performance Media Tail Account Strategy in EMEA

- Build, lead, develop and coach a high-performing team of Account Strategists focused on Criteo Go and Performance Media Tail clients across EMEA

- Define the strategic framework, standards, and best practices for advising SMB and long-tail clients on full-funnel, AI-powered strategies using Criteo Go

- Ensure high-quality onboarding, activation, and continuous optimization of Criteo Go campaigns, driving adoption of AI-automated budgeting, bidding, and creative at scale

- Set clear targets and coach the team to consistently deliver on revenue, ROAS, solution penetration, and client satisfaction across a large, self-service-oriented portfolio

- Foster a consultative, platform-first, AI-first mindset in the team; partner closely with Customer Care and cross-functional stakeholders to resolve client challenges and ensure excellent end-to-end experience

- This role sits at the center of Criteo’s next growth chapter, unlocking scale through self-serve while maintaining the performance standards that define the company

📌 Director of SMB (Barcelona)
🏢 Criteo
📍 Barcelona