Responsibilities

Plan, launch, and manage paid campaigns across Google Ads, LinkedIn, and Meta—owning briefs, copy, and creatives end-to-end.

Monitor daily performance, manage budgets and pacing, and run A/B tests to continuously optimise results.

Track and report on core metrics (CPC, CPL, CAC, ROAS), build dashboards, and support attribution modelling across the funnel.

Work with design and content teams to develop and iterate on landing pages, lead magnets, and marketing assets ensuring ad‑to‑page message consistency.

Test new channels (e.g., TikTok and programmatic) and audience segments, set up new campaigns, and localise activities in ES markets.

Collaborate with PMM, sales, and the performance lead to keep campaigns aligned with product launches and lead quality goals.

Requirements

3–5 years of experience in performance marketing, paid media, or digital marketing—agency or in‑house.

Hands‑on experience managing campaigns on at least one major platform (Google Ads, LinkedIn, or Meta), with a solid grasp of core metrics (CPC, CPL, CAC, ROAS).

Data‑driven mindset with strong attention to detail and the ability to manage multiple campaigns simultaneously.

Familiarity with marketing automation and CRM tools (e.g., HubSpot, Salesforce) is a plus. SEO fundamentals is nice to have.





Knowledge of marketing automations and AI tools is mandatory (Zapier, Claude Code, MCPs…)

Experience in B2B SaaS, legal tech, or across Southern European markets is a plus.

Proactive, eager to learn, and comfortable operating with autonomy in a fast‑paced startup environment.

Full professional proficiency in English and Spanish (Catalan, Italian or German is a strong plus).

Core Competencies Demonstrates expertise in managing paid media campaigns across platforms like Google Ads, LinkedIn, and Meta, with a strong focus on core metrics such as CPC, CPL, CAC, and ROAS. Proficient in utilizing marketing automation and AI tools to optimise performance and drive results in a fast‑paced environment.

Highest‑signal resume keywords

Performance Marketing

Campaign Management

Data‑Driven Mindset

Marketing Automation Tools

B2B SaaS Experience

Hard Skills

Google Ads

LinkedIn Ads

Meta Ads

CPC

CPL

CAC

ROAS

A/B Testing

Attribution Modelling

SEO Fundamentals

Soft Skills

Attention to Detail

Proactive

Eager to Learn

Autonomy

Collaboration

Industry Keywords

Digital Marketing

Paid Media

Southern European Markets

Legal Tech

Startup Environment

Tools & Technologies

HubSpot

Salesforce

Zapier

Claude Code

MCPs

#J-18808-Ljbffr

📌 Performance Marketing Specialist, Spanish Market (Madrid)
🏢 Jobtailor
📍 Madrid