About HTG

Imagine working in an environment that feels like the best dinner you’ve ever had: fast-paced, human, and built on passion.

Hospitality Tech

Group combines the strengths of Zenchef and CoverManager—two complementary leaders joining forces as one independent global hospitality tech team. We operate through Zenchef in France, Benelux, and DACH, and through CoverManager in the Iberian peninsula, Italy, and LATAM. We bring restaurants and guests closer together through technology — and our heart beats hospitality. Because progress is our compass, and we always go together.

Hungry? Take a seat!— especially if your favorite activity is going out for dinner.

Our values

? Hospitality at heart: We are hospitality experts who bring genuine care and deep industry knowledge to everything we do—for our clients and for each other.

? Better together: We put people first and succeed as one unified team—supporting each other, learning from each other, and continuously improving through shared knowledge and feedback.

? Progress over perfection: We embrace the power of progress. We value and prioritize action over idealism to unlock our full potential and achieve extraordinary results.

? Hospitality at Heart — Your purpose

We work with an external paid media agency, Artefact, who plans and executes our Google Ads and Meta campaigns. We're looking for a Paid Media Intern to sit close to that relationship day-to-day: monitoring campaigns, sharpening how we report on performance, keeping creatives fresh, tracking competitors, and getting hands-on with campaign execution yourself. This is a great fit for someone who wants real,



daily exposure to a live paid media operation rather than a purely theoretical marketing internship.

? Better Together — Your team

You’ll join our general Marketing Team, working across multiple markets in Europe.

? Progress over perfection — What you will do

- Monitor Google Ads and Meta campaigns on a daily basis, flagging budget pacing issues, underperforming ads, or anomalies to the team and to Artefact.
- Build and maintain performance reporting (dashboards and recurring reports) that gives the team a clear, consistent view of spend, CAC, conversions, and ROAS across channels.
- Coordinate the refresh of ad creatives (static, video, copy) with design/content, keeping a steady pipeline of new assets to fight ad fatigue.
- Run competitive benchmarking on paid media: track competitor ads, offers, and positioning across Meta Ads Library and Google, and summarize findings for the team.
- Get hands-on in Google Ads and Meta Ads Manager: help set up, launch, and optimize campaigns and ad sets alongside Artefact.
- Act as a day-to-day point of contact with Artefact, helping translate business priorities into campaign briefs and following up on action items.
- Support ad-hoc analyses (channel mix, audience testing, landing page performance) to inform paid media strategy.





? Your secret ingredient - What you will bring

You are one of us if your heart beats hospitality. If you are generous with your help and honest in your feedback. If your mind sparks with new knowledge and you move with momentum. Are you the friend who makes the dinner reservation and chooses the wine? Then you’re home with us. You also bring:

- Currently pursuing or recently completed a degree in Marketing, Business, Communications, Data/Analytics, or a related field.
- Genuine interest in performance/paid media marketing; prior coursework, personal projects, or a short internship in digital marketing is a plus.
- Comfortable with numbers and spreadsheets (Excel/Google Sheets); Looker Studio or similar reporting tools are a plus.
- Some familiarity with Google Ads and/or Meta Ads Manager is a strong plus, but not mandatory, we'll train you.
- Detail-oriented and comfortable with daily, recurring monitoring work, you notice when a number looks off.
- Spanish as first language, fluent in English
- Proactive, organized, and comfortable coordinating with an external agency.

?Our secret ingredient - Benefits

- Real ownership of campaign monitoring and reporting from day one: not just observing.
- Direct exposure to a specialized paid media agency (Artefact) and hands-on work in Google Ads and Meta Ads Manager.
- A 6-month, full-time internship based in our Barcelona office.
- Mentorship from the CoverManager/HTG marketing team, with room to bring your own ideas on reporting and creative testing.
- A fast-growing, international hospitality-tech environment.

📌 Paid Media Internship (Barcelona)
🏢 CoverManager
📍 Barcelona