Responsibilities

Ensure robust and consistent media tracking across all digital platforms

Support the definition and implementation of integral media tracking standards across Paid, Owned, and Earned channels

Ensure proper setup and maintenance of tracking frameworks (e.g. Supermetrics, GA4, pixels, tagging plans)

Coordinate tracking implementation across websites, media platforms, and analytics tools

Validate data collection quality and ensure consistency across markets and platforms

Support troubleshooting and issue resolution related to tracking and data collection

Translate business tracking and measurement needs into clear technical requirements

Work closely with Media teams on business needs

Work closely with Tech teams to ensure proper implementation of tracking and data flows

Collaborate with Data Product Managers to align tracking data with data models and data products

Ensure consistency between tracking setup, data ingestion (e.g. via Supermetrics), and data warehouse structures (BigQuery)

Monitor and follow up on implementation timelines and deliverables

Define and enforce data quality checks and validation processes for media data

Ensure consistency of naming conventions, KPIs, and tracking structures across markets





Identify gaps or inconsistencies in data collection and drive remediation actions

Support the Paid Media Data Manager in ensuring data readiness for reporting and analytics

Ensure tracking enables accurate measurement of campaign performance and optimization

Contribute to defining measurement frameworks and supporting performance analysis

Facilitate alignment between media tracking data and reporting tools (e.g. Looker dashboards)

Coordinate tracking-related projects (that includes AI projects) across business, Tech, and external partners

Ensure clear documentation of tracking frameworks, requirements, and implementations

Support communication and alignment with global and local teams

Contribute to training and upskilling of markets on tracking best practices

Requirements

8+ years of experience in digital analytics, tracking implementation, or media data

Strong experience with tracking tools and frameworks (GA4, tagging, pixels, etc.)

Good understanding of media ecosystems (Meta, TikTok, Google, etc.)

Experience working with data ecosystems (BigQuery, data pipelines, connectors such as Supermetrics)

Experience in global environments with multiple stakeholders

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📌 Global Media Tracking Data Manager (Madrid)
🏢 Jobtailor
📍 Madrid