We're looking for a Product Adoption Strategist (Digital & Scalable) to join our Adoption team, part of our wider Launch and Customer organisation, in Spain. You will own the adoption strategy, hypotheses, experiments, and implementation for scalable, digital-first campaigns that increase feature penetration across the whole customer journey and drive deeper, stickier product usage for a specific feature or market. Identify underutilised product areas and translate adoption opportunities into automated, digital-first programs and behaviourally triggered journeys.

Own end-to-end adoption campaigns for a specific feature or market, including strategy, experiment design, implementation, and performance. Partner with Product, Product Marketing, Data, Education, Launch, and Account Management to create a cross-functional customer journey that aligns with product priorities, merchant needs, and operational realities. Optimize the digital collateral needed to support adoption programs, including in-app guidance, nurture sequences, and interactive walkthroughs.

Own the configuration and optimization of ChurnZero, Fin, and Heap for tech-touch journeys, in collaboration with internal systems teams. Monitor campaign analytics, activation, feature stickiness, and channel effectiveness by segment and feature, then continuously improve performance. Advocate for customers across the wider organisation and surface behavioural insights that inform product, content, and journey decisions.

Our team is responsible for the adoption strategy, hypotheses, experiments, and implementation for scalable, digital-first campaigns that increase feature penetration across the whole customer journey and drive deeper,



stickier product usage. 3-5 years of experience in Digital Customer Success, Growth or Customer Marketing, Product Enablement, or a similar function within a B2B SaaS company. ~ Experience using customer usage data to identify gaps and develop programmatic strategies that drive behaviour change. ~ Strong working knowledge of Digital Adoption Platforms and marketing automation tools such as Pendo, WalkMe, Intercom/Fin, HubSpot, or ChurnZero. ~ Experience refining digital content that turns technical workflows into clear, engaging, bite-size customer guidance. ~ Strong analytical thinking and comfort using data to guide prioritization and optimization. ~ Excellent collaboration skills, with the ability to work effectively across Product Marketing, content teams, and fellow program leads. A versátil work environment that empowers you to do your best work A culture that celebrates performance Accommodations are available on request for candidates taking part in all aspects of the selection process. We were founded in 2005, in Montreal’s gay village and our original members were all part of the LGBTQ+ community.

Powering the businesses that are the backbone of the global economy, Lightspeed's one-stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences. Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks. With teams across North America, Europe, and Asia Pacific, the company serves retail, hospitality, and golf businesses in over 100 countries.

📌 Product Adoption Strategist (Digital & Scalable) (Barcelona)
🏢 Lightspeed Commerce
📍 Barcelona