Wellbeing and safety are both essential for learners and learning. We positively engage with personal and professional development and school improvement. Able to review and quality-assure strategy against outcome and think flexibly to meet market demands.

Ensure procedures are clearly defined, reviewed and processed on and between the group CRM and MIS to efficiently manage and nurture qualified leads and appointments to successful enrolments. Ensure teams are trained in processes and procedures regularly through face-to-face training to troubleshoot issues and find solutions. Continue to contribute and develop the ISP admissions toolkit according to best practices for seamlessly enrolling students and taking regional compliance into account.

Work with the central team to support training modules and ensure this is contextualised and supported with country-driven professional development for school and regional teams. Lead the regional call centre to ensure they deliver qualified leads to schools. Keep up to date on country market demands and changes, including visa regulations, to ensure offers conditional on meeting requirements are correctly identified and processed efficiently.

Key Responsibility 2: Working with agents and creating new business. Develop a comprehensive and effective agent network. Develop admissions teams at the school level to communicate content messaging effectively to agents.

Develop agent sales materials, including comprehensive video content, to ensure effective messages about our schools are effectively communicated in key overseas markets. Develop a B2B network to collaborate on partnerships with employees and track the performance of these initiatives. Keep up to date with market trend analysis and adapt the strategy based on local, national, and regional trend data.

Key Responsibility 3: Ensure regions and schools work to achieve enrolment targets and provide accurate and timely data reporting.



Work with the school´s admissions staff, Heads of School, Financial Planners and Analysts and Regional Financial Director to ensure the importance of accurate and timely data entry and reporting. Work closely with Heads of School and Regional Sales/Admissions team to ensure targets are reflected within school appraisal documents.

Deliver effective communication strategies to all stakeholders to understand and forecast conversion rates so the budget can be met or adapted. Along with Heads of School, ensure Heads of Sales/Admissions make school teams accountable for improvement in enrolments. Support schools with consistent, accurate tracking and reporting of the sales funnel, conversion rates.

Ensure all pipeline reporting narratives are clear to key stakeholders, particularly when reporting to the central integral team. Ensure that over time, we get better, and targets improve using clear target-driven long and short-term plans. Forecast student numbers effectively at regular intervals using effective data sets and contextual knowledge to regional, divisional, and global teams.

Work with Power BI data. Work with the Regional Finance Director to ensure budgetary enrolment numbers are realistic and ambitious and create plans to ensure these are met. Establish strong working relationships with regional team members, school Senior Leadership Teams and school admissions colleagues to maximise impact.

Work with schools to ensure continuous active engagement with feeder schools and local businesses,



and ensure that the schools are kept up to date and can maximise on ISP Group-wide partnerships in .

Regional Finance

Director, School Admissions and Marketing leaders.

External: Parents, Agents, Businesses.

Functional School

Sales/Admissions teams and Regional Sales/Admissions Manager.

The Regional

Director of Sales & Admissions, reports directly to the Regional Managing Director, with a matrix reporting line to the Divisional Chief Revenue Officer Europe and Iberia. University degree preferably in Marketing, Business, Commerce or a related field. At least 10 years’ experience in senior Sales and Marketing roles, ideally within consumer-facing, service-led or growth-driven sectors (e.g. education, hospitality, healthcare, real estate, FMCG or professional services).

Proven track record in driving revenue growth, market share expansion, customer acquisition and conversion optimisation.

Experience leading multi-site sales strategies is highly desirable. Demonstrated experience in leading and developing high-performing, multi-disciplinary sales and marketing teams. Strong strategic leadership capability, with the ability to set direction, influence senior stakeholders, and translate strategy into execution.

Proven ability to coach, train and uplift teams in sales effectiveness, customer engagement and conversion techniques. Wellbeing and safety are both essential for learners and learning. We positively engage with personal and professional development and school improvement.

ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. All post holders are subject to appropriate vetting procedures, including an online due diligence search, references and satisfactory Criminal Background Checks or equivalent covering the previous 10 years’ employment history.

📌 Regional Director Of Sales & Admissions (Madrid)
🏢 International Schools Partnership
📍 Madrid