At Board, we power financial and operational planning solutions for the world’s best brands. Thousands of enterprises use our technology to optimize resources, drive growth, and ensure profitability. With advanced analytics and forecasting, plus AI-driven insights, customers transform complex, real‑time data into actionable intelligence.What’s been key to our success? Our people - we value everyone’s unique perspective and energy they bring to the organization. We collaborate openly across teams and borders. We embrace a growth mindset to get results. And we celebrate shared success as goals and milestones are achieved.Ready to join a team where innovation meets collaboration? If you're driven by bold ideas and a customer‑centric mentality, your next adventure starts here!We are currently recruiting for aSEO, AI Search Optimization (GEO) & Web Optimization Specialistto join our team. Reporting to the Head of Web Marketing, you will play a key role in driving Board’s organic growth, AI-search discoverability, and website conversion performance.This is a hands‑on, execution‑focused role for a highly analytical digital marketer with strong SEO expertise and a passion for modern search experiences. You will help improve how prospects discover, engage with, and convert through Board’s digital ecosystem - across both traditional search engines and emerging AI‑powered discovery platforms such as Chat GPT, Gemini, and Perplexity.You’ll work closely with Web Marketing, Demand Generation, Product Marketing, and development teams to continuously optimize website content, search visibility, user experience, and conversion performance.This role is adecuado for someone who thrives in a fast‑paced B2 B Saa S environment and is comfortable operating autonomously while balancing strategic thinking with day‑to‑day execution.Key ResponsibilitiesSEO & AI Search Optimization (GEO)Own day‑to‑day SEO and AI‑search optimization initiatives across and relevant micrositesContinuously improve Board’s visibility across traditional search engines and AI‑powered discovery platformsExecute on‑page optimization best practices including metadata, internal linking, content hierarchy,



structured formatting, and schema markup where appropriateConduct keyword research, competitor analysis, search intent mapping, and AI prompt analysis to identify growth opportunitiesIdentify and close content gaps across different buyer personas, industries, and stages of the buying journeyMonitor keyword rankings, AI citations, brand mentions, and search visibility trends, translating insights into actionable optimization plansPartner with development and web teams to prioritize and implement technical SEO improvementsContent Creation & OptimizationIndependently write, edit, and publish SEO‑ and AI‑optimized content including landing pages, FAQs, guides, solution pages, and long‑form resourcesOptimize existing website content to improve rankings, engagement, discoverability, and conversion performanceBalance human‑centric storytelling with structured, AI‑friendly content approachesCollaborate closely with Product Marketing and wider stakeholders to maintain messaging consistency while preserving SEO best practices, ensuring content aligns with both user intent and business objectivesConversion Rate Optimization (CRO)Analyze website behavior data using GA4, heatmaps, session recordings, and other analytics tools to identify friction points and optimization opportunitiesSupport and execute A/B testing initiatives across landing pages and key conversion journeysRecommend and implement improvements to page structure, CTAs, navigation, content flow, and engagement elementsPartner with Demand Generation teams to optimize landing pages supporting paid media, ABM, and campaign initiativesContribute to improving the overall website user experience and conversion efficiencyAnalytics & Performance ReportingMonitor and report on key organic and website performance metrics,



including organic traffic growth, keyword rankings, AI-search visibility and citations, engagement metrics, conversion performanceTranslate complex data into clear insights and recommendations for marketing stakeholders and leadership teamsContribute to monthly reporting and executive visibility of search and web performanceStay informed on evolving SEO, AI-search, and digital experience trends, proactively identifying opportunities for innovationSkills & ExperienceRequiredProven experience in SEO, organic growth, or search‑focused digital marketing, ideally within a B2 B Saa S environmentStrong understanding of modern SEO best practices, search intent optimization, and evolving AI-search trendsExperience creating and optimizing content that drives measurable improvements in organic visibility and engagementFamiliarity with AI-search optimization concepts including structured content, entity optimization, and conversational search behaviorHands‑on experience with tools such as GA4, Google Search Console, SEMrush, Conductor, or similar SEO platforms, Heatmapping and experimentation toolsConfident working within CMS platforms such as Word PressExperience analyzing performance data and translating insights into actionable recommendationsExperience supporting or executing A/B testing and conversion optimization initiativesStrong attention to detail, organizational skills, and structured thinkingComfortable operating independently and managing multiple priorities in a fast‑paced environmentNice to HaveFamiliarity with schema markup and structured data implementationUnderstanding of technical SEO fundamentals and Core Web VitalsExposure to AI-search monitoring or prompt‑tracking toolsExperience collaborating with developers and web teams on SEO implementationsOur commitment to Diversity and InclusionJoin a company that believes in the added value of diversity, inclusion, and belonging. We foster a working environment in which all people are respected and valued, for all aspects which make them unique. We hire you for who you are, and we want you to bring your true self to work every day!

📌 Seo, Ai Search Optimization (Geo) & Web Optimization Specialist (Madrid)
🏢 Board
📍 Madrid