This job is with HP, an inclusive employer and a member of myGwork – the largest general platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
Customer Advocacy Program ManagerDescription -
Job Summary
• This role owns the global Customer Advocacy STRATEGY. Defines vision, roadmap, governance, and scalability frameworks. Accountable for business impact, stakeholder alignment, and programme evolution. Does NOT execute day-to-day operations.
Responsibilities
FUNNEL STRATEGY:
• Define funnel stages, criteria, and conversion targets
• Design funnel analytics framework and reporting structure
• Set advocate progression milestones and success metrics
• Establish governance for funnel process changes
ASSET STRATEGY:
• Set content priorities and editorial themes
• Define quality standards and brand guidelines
• Approve editorial direction and content taxonomy
• Align asset themes with sales messaging and business priorities
SHAREPOINT STRATEGY:
• Define taxonomy and organization strategy
• Set governance for content lifecycle




• Approve library structure changes
• Design information architecture framework
REFERENCE STRATEGY:
• Define reference request process
• Design reference tracking framework
• Establish reference programme governance
ENGAGEMENT PLATFORM STRATEGY:
• Define gamification strategy and customer engagement model
• Set platform requirements and success criteria
• Design advocate recognition and rewards framework
• Evaluate and approve platform vendors
• Establish engagement metrics and program governance
BUSINESS IMPACT STRATEGY:
• Define and monitor Business Impact KPIs (TCV, pipeline influence, win rate)
• Partner with Sales leadership to embed advocacy into sales motions
• Lead TCV impact measurement dashboard development
• Present business impact to senior stakeholders
• Drive adoption metrics across Sales, Marketing, Pursuit
GOVERNANCE OWNERSHIP:
• Establish Advocacy Council and governance model
• Define decision-making

📌 Customer Advocacy Program Manager (Barcelona)
🏢 HP
📍 Barcelona