Responsibilities- Ensure robust and consistent media tracking across all digital platforms- Support the definition and implementation of integral media tracking standards across Paid, Owned, and Earned channels- Ensure proper setup and maintenance of tracking frameworks (e.G. Supermetrics, GA4, pixels, tagging plans)- Coordinate tracking implementation across websites, media platforms, and analytics tools- Validate data collection quality and ensure consistency across markets and platforms- Support troubleshooting and issue resolution related to tracking and data collection- Translate business tracking and measurement needs into clear technical requirements- Work closely with Media teams on business needs- Work closely with Tech teams to ensure proper implementation of tracking and data flows- Collaborate with Data Product Managers to align tracking data with data models and data products- Ensure consistency between tracking setup, data ingestion (e.G. via Supermetrics), and data warehouse structures (BigQuery)- Monitor and follow up on implementation timelines and deliverables- Define and enforce data quality checks and validation processes for media data- Ensure consistency of naming conventions, KPIs,



and tracking structures across markets- Identify gaps or inconsistencies in data collection and drive remediation actions- Support the Paid Media Data Manager in ensuring data readiness for reporting and analytics- Ensure tracking enables accurate measurement of campaign performance and optimization- Contribute to defining measurement frameworks and supporting performance analysis- Facilitate alignment between media tracking data and reporting tools (e.G. Looker dashboards)- Coordinate tracking-related projects (that includes AI projects) across business, Tech, and external partners- Ensure clear documentation of tracking frameworks, requirements, and implementations- Support communication and alignment with global and local teams- Contribute to training and upskilling of markets on tracking best practicesRequirements- 8+ years of experience in digital analytics, tracking implementation, or media data- Strong experience with tracking tools and frameworks (GA4, tagging, pixels, etc.)- Good understanding of media ecosystems (Meta, TikTok, Google, etc.)- Experience working with data ecosystems (BigQuery, data pipelines, connectors such as Supermetrics)- Experience in global environments with multiple stakeholders#J-18808-Ljbffr

📌 Global Media Tracking Data Manager (Barcelona)
🏢 Jobtailor
📍 Barcelona