Experteer Overview Presente su candidatura después de leer los siguientes requisitos de habilidades y cualificaciones para este puesto. In this role you drive digital marketing initiatives that boost brand visibility and business growth. You will lead multi-channel campaigns, optimize content and websites, and ensure tight alignment with sales through marketing automation and CRM integration. Your work supports Sulzer’s global, cross-functional teams in delivering data-driven demand generation and customer-focused experiences. This is an opportunity to shape digital strategy in a multinational, transformation‑oriented environment.Compensaciones / Ventajas• Hands-on awareness and lead generation campaigns• Set up comprehensive multi-channel campaigns for awareness, lead generation and retargeting• Create landing pages, manage paid ads (Google, LinkedIn, others), webinars, newsletters• Monitor and manage lead lifecycle, lead scoring, nurturing, contact segmentation,



and data cleansing• Develop and execute lead nurture programs across target segments and funnel stages• Sales enablement and integration; educate and enable sales on demand generation processes and tools• Ensure sound integration of marketing automation tools with CRM for end-to-end lead processing• Evaluate and support sales-initiated marketing activities• Website rehaul and content optimization; define new webpage components for UI/UX• Improve content based on keyword research, SEO/GEO/AEO; align with Sulzer brand• Optimize website structure and technical basics for visibility to users and AI• Reporting and metrics; define KPIs to measure business impactResponsabilidades• Hands-on knowledge in digital campaign setup u0026 execution and performance tracking• Experience in website creation and maintenance, marketing automation, content marketing and social media marketing• HubSpot proficiency xqbhyrx (essential); good CRM understanding• 3–5 years in lead management, marketing automation and digital marketing project management• Strong knowledge of website analytics (Google Analytics, Tag Manager), Google Ads, SEO/GEO• Ability to work effectively in a matrix organization• Analytical mindset• High degree of independence and pragmatismRequisitos principales• permanent contract• competitive salary with variable remuneration• meal vouchers• flexible compensation scheme (health insurance, transport, childcare)• international team• career growth opportunities

📌 Digital Marketing Manager (Madrid)
🏢 Talent
📍 Madrid