What you'll own

Lead a team of designers, content, social media, and video, setting direction and holding the quality bar

Own the brand roadmap and decide where the team spends its energy

Lead go-to-market strategy as the owner of brand acquisition & activation, developing full-funnel plans that maximize the impact of new launches

Build across the full spectrum: demand generation, organic content, brand campaigns, landing pages, paid strategy, customer stories, case studies, sales decks, emails, and more

Be the connective point between brand and the business, so everything that carries the brand stays coherent, from a sales deck to a lifecycle email to a paid campaign

Protect and evolve the brand: positioning, voice, and visual identity, kept consistent and alive across ES, FR, IT, and PT

Make sure every initiative is measured, with clear KPIs tied to real business outcomes

Measurement and impact

You'll own not just the work, but its results. Every initiative should have specific KPIs and a clear line to the business, whether that's pipeline, acquisition, activation, or brand health. We want someone who plans for impact from the start, tracks it honestly, and uses what they learn to sharpen the next move. Brand here has to earn its place commercially, and you'll be the one proving it does. What we're looking for

Senior experience in brand,



ideally in a fast-moving B2B or SaaS company, though what matters most is the quality of your judgment

Experience leading a creative or brand team, not just doing the work yourself

A track record owning go-to-market and full-funnel launches, from strategy through to the assets that make them real

Full professional fluency in English, written and verbal. This is our working language and you'll lead, present, and align in it every day

Native-level fluency in at least one of Spanish, French, or Italian is a strong plus. We build for four markets and localization has to feel native, never translated

A strategist who can also judge craft. You can shape a launch, and also tell instantly whether a piece of copy or design is actually good

You think in KPIs and business impact, not just output

You think like a business owner, not only a marketer

How we work with AI

We use AI every day, and we expect you to as well. Not to replace the craft, but to move faster and go further. We want someone who already works this way and can help the team do the same. Why this role

Six months to own brand for a company building Europe's largest community of independent hoteliers, across four markets, with a talented team to lead and real launches to land. If you want scope, this is it. #LI-DD1

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📌 Brand & Content Team Lead (Maternity Cover · 6 months) (Madrid)
🏢 Amenitiz
📍 Madrid