Responsibilities

Owns the trafficking and technical set-up of campaigns across IAG Media's digital inventory

Manages campaign set-up from approved media plan to launch, including creative checks, trafficking, tagging, audience/placement configuration, QA, pacing monitoring, troubleshooting and delivery optimisation

Manage campaign trafficking across the relevant channel platforms, including GAM, DV360, Kevel and PAC's OneMedia

Translate approved campaign requirements into technical trafficking set-up

Configure campaigns in the relevant ad-serving, CRM or digital delivery platforms

Validate creative assets against format specs, brand-safety rules and customer-experience guardrails

Set up tags, tracking links, audience segments, placement rules and campaign naming conventions

Run pre-launch QA and ensure campaigns are ready to go live

Monitor campaign pacing, delivery, errors, discrepancies and performance signals

Recommend optimizations to improve delivery, pacing or media mix

Coordinate with Tech & Data and OpCo teams to resolve technical delivery issues

Provide delivery inputs for reporting and post-campaign analysis in coordination with the Account Managers

Maintain trafficking documentation, checklists and operational best practices

Requirements

3+ years in ad operations, digital trafficking, campaign operations or digital media delivery

Hands‑on experience with ad servers, trafficking workflows, QA processes and campaign monitoring

Strong understanding of digital advertising formats, tracking tags, creative specs, pacing and delivery metrics

Experience with different display, video, CRM, web / app, Wi‑Fi portal and IFE digital ad formats





Experience using the main ad‑serving platforms across different channels (onsite, offsite and IFE), including GAM, DV360, Kevel and PAC's OneMedia

Good understanding of campaign KPIs such as impressions, clicks, CTR, completion rate, viewability and delivery accuracy

Strong troubleshooting skills, able to identify root causes of delivery issues or discrepancies

Detail‑oriented and comfortable managing multiple live campaigns simultaneously

Able to work closely with Sales, Account Management, Tech & Data, Ad Products & Innovation and OpCo teams

Experience with Salesforce and campaign management tools, including ad server log files, is desirable

Comfortable working under launch deadlines and escalating risks early

Core Competencies Demonstrates expertise in digital campaign trafficking and operations, with a strong focus on ad‑serving platforms such as GAM, DV360, and Kevel. Proficient in managing campaign setups, monitoring performance metrics, and optimizing delivery for enhanced results.

Highest‑Signal Resume Keywords

Ad Operations Experience

Campaign Trafficking Management

Digital Advertising Formats Knowledge

Troubleshooting Skills

Performance Monitoring

Hard Skills

Campaign Set‑Up

Creative Checks

Tagging

Audience Configuration

Quality Assurance

Delivery Optimization

Tracking Tags

Campaign KPIs

Digital Media Delivery

Pacing Monitoring

Soft Skills

Detail‑Oriented

Collaboration

Time Management

Industry Keywords

Digital Trafficking

Campaign Operations

Ad Serving

Creative Specs

Delivery Metrics

Tools & Technologies

GAM

DV360

Kevel

PAC's OneMedia

Salesforce

Campaign Management Tools

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📌 Digital Trafficker, Ad Ops (Madrid)
🏢 Jobtailor
📍 Madrid