Leading FMCG companyTransformation and Growth contextAbout Our ClientWell-known multinational FMCG companyJob DescriptionReporting to the European Commercial Excellence and Sales Director, this person will be the owner of the category growth agenda across Europe, translating brand ambition, shopper insights and market opportunities into scalable growth strategies that drive profitable revenue growth, market share gains and customer value.Key Responsibilities:Define the European Category Growth StrategyDevelop and lead the long-term category vision and growth strategy across European markets.Identify category growth opportunities through consumer, shopper, channel and competitive insights and determine strategic growth spaces, future demand drivers and category priorities.Establish category growth targets and success metrics aligned with business objectives.Build Winning Category and Customer Growth StoriesDevelop compelling,



insight-driven category narratives that position as a category growth partner.Define category growth strategic recommendations for customers and channels.Connect category performance drivers with shopper behaviour, consumption occasions and portfolio opportunities.Translate category insights into actionable commercial opportunities.Drive Category and Channel Execution ExcellenceDefine category, channel and in-store execution guidelines.Develop category toolkits, playbooks and picture-of-success frameworks for local teams.Ensure consistent deployment of category strategies across markets while allowing local adaptation.Monitor category, portfolio and innovation performance against growth objectives.Identify and scale category management best practices throughout the region.Lead Portfolio, Innovation and Renovation AgendaDefine portfolio priorities, white spaces and innovation opportunities across categories.Partner with Marketing, Innovation and Business Units to prioritize innovation pipelines and product renovation plans.Ensure portfolio decisi

📌 Category Director Europe (Barcelona)
🏢 Page Executive
📍 Barcelona