OMEGA CRM, A LEADER IN TECHNOLOGY SOLUTIONS, IS LOOKING TO DEVELOP ITS MARKETING
PRACTICE WITH A SALESFORCE MARKETING CLOUD CONSULTANT.
Main duties:
* Investigate, create, and recommend innovative marketing automation and
martech solutions.
* Conduct analysis on marketing automation and martech solution
implementations.
Assist in high-level architecture design for marketing automation and martech
solution implementations by choosing the most suitable platform.
* Implement infrastructure and functional cloud marketing architecture.
* Create policies for activating automated communications that map the
customer's journey.
* Perform basic functional and specialized marketing tasks.
* Ensure that automated cloud communication activations are effectively
utilized.
* Decide which processes are suitable and necessary to be executed in the cloud
for implementing marketing automation solutions.
* Determine the assets and organization of automations that best fit the cloud
implementation.
* Provide functional consulting services to ensure that automated communication
processes run smoothly.
* Implement automated communications and marketing automation processes to meet
customer needs at various touchpoints.
* Implement the latest technological advancements and marketing technology
solutions.
* Conduct test trials, diagnose errors, and resolve issues in the use of
marketing automation and martech tools.
* Document processes and track system performance metrics.
Experience:
* Salesforce Expertise: +3 years of proven hands-on experience designing and
executing marketing campaigns within Salesforce Marketing Cloud, alongside
solid familiarity with the broader Salesforce CRM ecosystem.
* Technical Skills: Strong background in database management and automation
software. Experience with AMPscript is highly desirable (Big Plus).
* Analytical Mindset: Strong analytical skills to evaluate marketing automation
performance and implement tech advanceme