Chief Marketing Officer (CMO)
Barcelona (HQ)
We are looking for outliers, wired differently from the traditional law firm mindset
At Lexidy, we work with passion and purpose We help expats and entrepreneurs do business and make investments in Europe. We serve them by providing 360-degree assistance for the most important milestones in their lives.
We are a Legal Tech Boutique that’s wired differently to simplify our customers' lives. We are sharp, digitally focused and dynamic.
? Location: Barcelona (HQ) — oversees Spain, Portugal, France, Italy, Greece and Mexico (open to remote position)
?The Team
Lexidy is evolving from a traditional, sales-led legal services firm into an AI-native, marketing-led platform. This role exists to transform how people buy from Lexidy — shifting a significant share of purchases from sales conversations to direct, self-serve acquisition. As we build AI-native products alongside our higher-touch immigration and legal services, the CMO will own the strategy that drives demand, accelerates digital conversion,



and grows customer lifetime value across both B2C and B2B. This role reports directly to the CEO and leads the Growth & Performance Marketing team (including the Paid Media Specialist and SEO), the CRM Consultant (HubSpot), the Content Manager, the Data Analyst, the Web/Project Manager and the Affiliate Manager, plus external agencies and freelancers across SEO, social, video and community.
? Tasks and Key Responsibilities
Transform Lexidy’s acquisition model from sales-led to AI-native, marketing-led/direct, increasing the share of customers who purchase through self-serve digital journeys while supporting higher-touch legal services.
Own the full marketing P&L; and strategy across all markets and business lines (Immigration, Real Estate, B2B, Relocation Services), ensuring every initiative is tied to measurable revenue, gross margin, and EBITDA impact.
Build and scale an AI-native marketing function, embedding AI across content creat

📌 CMO (España)
🏢 Lexidy
📍 España