Scopely is looking for a highly motivated Director of Performance Marketing for a new, unannounced casual mobile game to join our Performance Marketing Team in Barcelona on a Hybrid basis
We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people worldwide daily.
The Performance Marketing team is focused on driving player growth and efficiency across various digital marketing channels. The UA team’s mobile advertising ecosystem is an always-changing, rapidly growing world, and at Scopely, you'll play a key part in our next big leap in user growth. You will lead the Performance Marketing team based in Barcelona for a new casual mobile game launching. This role works cross-functionally with Product, Finance, Analytics, Growth Marketing and Data Engineering and is part of the Performance Marketing team at Scopely.
Work closely with the global game team and lead the performance marketing team for a new, unannounced title based on an IP
You will lead performance marketing efforts for this title,



driving integral user growth and building scalable acquisition strategies from pre-launch through live operations.
Develop UA strategy, methodology and processes to deliver on each game’s performance targets and improve team’s capabilities
Bring leading analysis and insight to acquisition funnel measurement, including helping to define & set goals for key performance indicators on each game, and working with Analytics on implementing improved Business Intelligence and Data Science predictions
Mentor the performance marketing managers to identify gaps and inefficiencies in campaign creation, analysis and optimization
Facebook, Google, mobile ad networks, ad exchanges, offerwall) while also ideating and establishing new user acquisition funnels
Partner with Product, Strategic Marketing, Finance, Analytics, Marketing Creative, and Data Engineering teams to align the UA strategy with game positioning, audie

📌 Digital and Performance Marketing Director (España)
🏢 Scopely
📍 España