Overview
WELCOME TO SITA
At SITA, we keep airports moving, airlines flying smoothly, and borders open. Our technology and communication innovations power the success of the integral air travel industry.

You’ll find us in 95% of international airports, working closely with over 2,500 transportation and government clients. Each partnership brings unique challenges, and we thrive on delivering fresh solutions and cutting-edge tech to keep operations running like clockwork. We don’t just move the world forward—we’re proud to be recognized as a
Great Place to Work®
by 79% of our employees and certified in most of our growing locations. Here, we feel empowered, supported, and inspired to grow.

Are you ready to love your job?

The adventure begins right here, with you, at SITA.
About The Role & The Team
As a Senior Manager, Public Relations, this role requires someone who knows how to effectively communicate with the press and analyst community, particularly in high-pressure or crisis situations, in a way that strengthens SITA’s reputation rather than simply managing it.



The role owns SITA’s earned media presence and its reputation among key external audiences that influence market perception, with a clear mandate to build strong relationships with the press and analysts, protect the company’s reputation when under pressure, and ensure the internal organization remains informed and aligned on external communications

What You Will Do
Media relations
- Build and own SITA's relationships with aviation trade media, enterprise technology press, and relevant mainstream outlets. This is a proactive, strategic role focused on creating compelling stories that generate coverage, not simply issuing announcements.
- Set the press calendar, govern content quality, and assess coverage based on narrative alignment and placement quality rather than volume.

Analyst relations
- Own SITA’s engagement with aviation technology and sector-specific analysts, managing positioning, structured in

📌 Senior Manager, Public Relations (Barcelona)
🏢 Sita
📍 Barcelona