Job Description
In an environment defined by constant digital evolution, we are redefining the boundaries of customer experience. We operate in a dynamic ecosystem where integrated omnichannel models are the key to designing valuable, seamless, and personalized connections at every touchpoint. If you are defined by a visionary mindset, thrive on driving change, and enjoy orchestrating complex omnichannel architectures to stay ahead of the curve,
your next big challenge is here
As
Omnichannel Marketing Strategy Manager
, you will lead and shape the omnichannel strategy for the assigned Business Unit / Brand. You will play a key role in transforming product-focused brands into customer-centric experiences that drive engagement, strengthen relationships, and support sustainable growth. Acting as the central connector across cross-functional teams, you will ensure strong end-to-end governance and help deliver excellence in Customer Experience (CX) across all omnichannel touchpoints.

Key Responsibilities
Strategic Planning and Transformation




- Lead the development and execution of the omnichannel strategy for the assigned Business Unit / Brand.
- Drive the shift from traditional product-focused marketing toward customer-centric experiences that deliver measurable engagement and brand growth.
- Align marketing strategies with business objectives to create meaningful value for customers while supporting overall business performance.

Orchestration and Execution
- Partner closely with Omnichannel Experience, Orchestration, and CRM teams to design, refine, and execute best-in-class customer journeys.
- Oversee the end-to-end execution of integrated campaigns across digital and traditional channels, ensuring a seamless, consistent, and personalized brand experience.
- Monitor performance and use data-driven insights to continuously improve campaign orchestration and channel effectiveness.

Governance and Cross-Functional Collaboration
- Establish and maintain strong end-to-e

📌 Sr. Spclst, Marketing Comms/Channels (Madrid)
🏢 MSD España
📍 Madrid