13 ago
|
Jobgether
|
España
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Customer Retention Specialist based in Spain.
Join a retention marketing team focused on building meaningful customer relationships and improving long-term engagement through data-driven strategies. In this role, you will analyze user behavior, design personalized retention initiatives, and optimize customer journeys across multiple lifecycle stages. You will combine analytics, campaign management, and experimentation to deliver measurable improvements in customer value and loyalty. Working closely with cross-functional teams, you will help shape communication strategies, test new ideas, and turn insights into impactful retention programs. This position offers the opportunity to work in a fast-paced digital environment where creativity, ownership, and continuous optimization are highly valued.
Accountabilities
- Analyze customer behavior, audience segments, and lifecycle patterns to identify opportunities for improving engagement and retention.
- Design,
configure, launch, and monitor automated and scheduled retention campaigns aligned with business objectives and performance targets.
- Develop personalized customer offers and experiences based on lifecycle stages, including onboarding, engagement, retention, and reactivation.
- Create and execute A/B tests for marketing and product hypotheses, analyze results, and implement successful approaches.
- Prepare detailed requirements for design, content, and development teams to support retention campaign execution.
- Manage retention activity calendars and communication plans to ensure consistent and effective customer engagement.
- Monitor retention funnels, campaign performance, and key metrics while identifying opportunities for optimization.
- Deliver cross-functional retention projects in collaboration with Product, Marketing, Analytics, Design, and Technology teams.
- Track performanc
📌 Customer Retention Specialist (España)
🏢 Jobgether
📍 España