Location

Remote (UK, Spain)

Overview Blue Yonder is seeking an experienced marketing campaign manager to support the development and execution of integral integrated marketing campaigns focused on the Retail Grocery sector for our supply chain platform. You will also have the opportunity to manage cross-industry campaigns that target retail, manufacturing and LSP audiences. In this role, you will be responsible for developing, executing, tracking, and analyzing high-impact global integrated marketing campaigns, including campaign briefs, messaging, content creation, and channel mix, that drive demand and revenue growth within new and existing accounts.

Scope
The successful candidate will have experience creating impactful campaign strategies, an understanding of target markets and customers, and a proven track record of driving growth through innovative marketing campaigns and channel strategies. You will work closely with cross-functional teams, including sales, business development, industry strategy, product marketing, field marketing,



and creative to plan and execute globally defined campaigns, ensuring alignment with business goals.

What You Will Do
- Develop and execute integrated marketing campaigns focused on supply chain management SaaS software, aligned with the company’s overall growth strategy, by collaborating with cross-functional stakeholders including global marketing, product marketing, business development, sales, creative resources, and others.
- Determine optimal audience targets and channel mix, including content marketing, webinars, direct mail, organic and paid social media, email drips/nurtures and other relevant media channels, to achieve campaign and business goals.
- Drive go-to-market initiatives from start to finish, adapting strategies to support regional needs, while ensuring programs are executed on time, on-brand. Analyze market trends, customer insights and competitor activities to drive competitive differentiation in the assigned

📌 Marketing Campaign Manager (Barcelona)
🏢 Blue Yonder
📍 Barcelona