Overview
As a Senior Growth Marketing Manager at Sembi, the leading AI testing company. You will own pipeline generation and conversion performance for your assigned brand(s) and/or product lines. You will define and lead the growth strategy, campaign roadmap, and experimentation framework to drive measurable revenue impact.
You will work cross-functionally with various teams across Sembi (paid media, product marketing, content, lifecycle, sales, product, etc.) to execute demand generation campaigns, measure results, and drive meaningful business outcomes. This role requires a highly analytical, results-driven mindset focused on continuous optimization across the funnel.
Key Responsibilities
Growth Strategy & Planning:
Define and champion growth marketing strategies and the go-to-market vision for your brand(s), informed by market research and aligned with overarching business goals.
Demand Generation:
Drive demand and pipeline generation from paid, organic, and owned channels, increasing lead volume, quality, and conversions.
Data-Driven Optimization:
Use analytics tools to monitor campaign performance, using A/B tests and growth experiments to refine tactics and uncover new opportunities.
Cross-Functional Collaboration:
Work closely with Product, Sales, Customer Success, and other teams to drive high-value, high-quality campaign deliverables.
Brand Positioning & Awareness:
Establish and promote the brand as an industry thought leader, building recognition and resonance through consistent, high-quality messaging.
Budget Management & Reporting:
Manage the marketing budget efficiently, providing regular performance reports to track key growth metrics and inform agile decision-making.
Required Skills & Qualifications
Experience:
5+ years in B2B marketing, with a strong focus on demand generation, digital channels, and content strategy & execution, with bonus points for a track record of working with & executing on affiliate/influencer/community growth
📌 Growth Marketing Manager (Madrid)
🏢 Sembi
📍 Madrid