Our client, a food company specialized in the Horeca, foodservice, ice cream and pastry channels, is looking for a Brand Manager B2B PROTEINS who is responsible for leading a product category. The role includes planning the strategic direction for the assigned category as well as driving product lifecycle management, establishing pricing strategy, developing marketing plans, new product/platform roadmaps, financial management and overall responsibility for delivering business results . Scope of work driven by size, complexity and strategic role of the category.
KEY ACCOUNTABILITIES/OUTCOMES:
Leadership:
- Vision/Strategy: Develop and drive assigned category plans and execution to achieve market share, volume and profit targets
- Cross-functional team leadership on key initiative products and programs

Understands the Market:
- Understands the customer, competitor, consumer and our capabilities and other insights that will be leveraged to shape the category
- Performs competitive analysis, market quantification and assessment




- Leads Discovery work to generate new products and platforms within appropriate target segments
- VOCC drives for customer and consumer and translate into business opportunities
- Owns responsibility for understanding the market driving insights that will shape strategy and drive outcomes

Marketing Management:
- Manages the brand strategy and value proposition within the assigned category
- Responsible for planning and executing marketing plans for the assigned category to drive demand
- Plans and manages the associated budget
- Interfaces with external agency partners and customer marketing team and Demand Creation COE
- Accountable for ensuring content and data for assigned category is demand creation ready
- Collaborate with Demand Creation COE digital resources to drive demand

Product Management:
- Develop product life cycle and rationalization plan for category to optimize portfolio performance
- Product Development and Improvement: Exec

📌 Brand ManagerB Proteins (España)
🏢 Morgan Philips Group
📍 España