Evinova is a health-tech business that accelerates better health outcomes by propelling the life-sciences sector forward in digital health, from the inside. Through science-based expertise, evidence-led rigor, and human-experience-driven insight, our digital solutions are designed so that everyone can reach better health outcomes together.

Evinova represents a unique opportunity to deliver meaningful outcomes with digital and AI, create new standards for the sector, and reset expectations of what a biopharmaceutical company can be. Join us on our journey of building a new kind of health-tech business, opening new ways to work, pioneering cutting-edge methods, and bringing unexpected teams together.

About The Role
We are seeking a strategic and results-driven Lead of Digital Marketing Operations to lead and scale our general B2B marketing operations function. This role will be responsible for driving marketing performance, data strategy, AI-powered transformation, and full-funnel revenue attribution.

The Lead will oversee the marketing technology ecosystem,



partner closely with Sales and Revenue Operations, and lead the evolution of AI-enabled marketing capabilities to accelerate growth and operational efficiency.

Key Responsibilities
- Define and execute the vision and roadmap for marketing operations, technology, and data strategy
- Own and optimize the global martech stack, including Salesforce CRM and Salesforce Marketing Cloud
- Lead cross-functional alignment with Sales, Revenue Operations, and IT to ensure seamless lead-to-revenue processes
- Establish and scale ROI measurement frameworks, multi-touch attribution models, and campaign tracking standards
- Oversee digital strategy execution across SEO, AEO, GEO, PPC, LinkedIn Campaign Manager, and Google Ads
- Drive enterprise-wide adoption of AI for marketing, including predictive analytics, automation, and personalization
- Implement advanced AI-driven marketing automation beyond prompt-based tools, integra

📌 Lead Digital Marketing Operations (Barcelona)
🏢 Evinova
📍 Barcelona