Role Purpose

The Senior Manager, Creative (Brand & Multi-Market), IBERIA, partners with the Creative Director to drive integrated, high-impact creative work across Coca-Cola’s brand portfolio. This role places strong emphasis on operationalizing creative strategy, leading the adaptation and localization of creative platforms for both the Spanish and adjacent European markets, and fostering cross-market creative innovation. The Senior Manager ensures the seamless translation of big creative ideas into effective, on-brand executions across all channels and touchpoints. The role also requires a strong understanding of the broader Integrated Marketing ecosystem, ensuring creative work is developed with a clear connection to media, commerce, retail media, shopper marketing and performance-oriented disciplines to maximize business impact.

Key Responsibilities
- Lead the end-to-end adaptation, localization, and execution of multi-market creative platforms, ensuring both global consistency and locally relevant impact.




- Serve as a bridge between the Creative Director’s strategic vision and hands-on implementation by guiding agency and internal teams, and monitoring creative output across projects.
- Develop and adapt creative toolkits, guidelines, and playbooks to facilitate high-quality campaign deployment in Spain and export best practices at general/regional level.
- Collaborate with local brand teams, commercial leads, and external partners to inspire on-brand executions across ATL, BTL, digital, experiential, and in-store (shopper toolkits).
- Support the Creative Director in aligning creative work with business priorities, ensuring creative outputs contribute to brand growth, equity, and measurable commercial results.
- Champion cultural insight and emerging creative trends relevant to the Spanish market and adjacent regions, proactively sharing knowledge with the broader team.
- Oversee creative quality control, feedback, and development processes for major projects

📌 Senior Manager, Creative (Madrid)
🏢 The Coca-Cola
📍 Madrid