Craft:
Technology & Development

Job Description:
PM Growth Analytics – Senior Data Scientist, Incrementality Measurement
We are looking for a Senior Data Scientist to join Growth Analytics in a hands-on role focused on understanding the true value of Performance Marketing. You will design and run incrementality tests and translate model and experiment outputs into clear, commercial insight the business can act on — helping the organisation distinguish correlation from causality and quantify the real impact of marketing investment.

This role sits at the intersection of experimentation, modelling, analytics, and business decision-making. It is suited to someone who can independently deliver high-quality analytical work, communicate uncertainty with confidence, and contribute thoughtful input to the future measurement roadmap.

Your work will apply robust statistical, modelling, and experimentation approaches - including MMMs, PSA techniques, GeoLift, holdout testing, and other causal inference frameworks — to evaluate Performance Marketing effectiveness.



You will work closely with buying teams, analysts, and technical partners to turn measurement questions into practical test designs, interpret results with appropriate caveats, and help convert learnings into repeatable approaches that support planning, forecasting, and optimisation.

Your Role Within Our Kingdom
- Connecting measurement outcomes to business value: You will go beyond uncovering insights to ensure our findings drive tangible, measurable impact on top-line financials. You will collaborate closely with game design and studio teams—alongside marketing—to connect measurement outcomes directly to player behavior, in-game metrics, and revenue generation, ensuring our technical work aligns with product realities and consistently moves the commercial needle.
- Execute Incrementality Measurement: You will own complex measurement workstreams end-to-end, from scoping through analysis and readout, applying sound

📌 Senior Data Scientist | Product Marketing, Growth Analytics (Barcelona)
🏢 King
📍 Barcelona