This job is with Puig , an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
Location: Barcelona
Language: English (mandatory)
Puig is seeking a highly experienced and visionary Global Head of Media Data to build and lead a best-in-class media data capability across Paid, Owned, and Earned ecosystems with our CRM, Consumer and Media Data & Insight Team (Consumer & AI Accelerator Office team), supporting our portfolio of brands across all markets.
This role is critical to transforming media data into a core business driver, enabling:
• smarter investment decisions
• advanced performance measurement
• scalable AI and data use cases
The Head of Media Data will act as a central pillar between Business, Data and Tech, ensuring that media data is structured, reliable, and fully activated to deliver measurable impact.
Scope & Team Leadership
You will lead a multidisciplinary team including:
• General Paid Media Data Manager
• Integral Social Data Data Manager
• Global Media Data Product Manager




• Global Media Tracking Manager
You will build a strong center of expertise, combining:
• media analytics
• data governance & tracking
• data products
What you'll get to do
1. Media Data Strategy & Transformation
• Define and lead the global Media Data strategy and roadmap
• Position media data as a strategic asset supporting business growth and transformation
• Build a long-term vision integrating:
o measurement
o consumer understanding
o AI-driven use cases
2. Advanced Measurement & Performance Excellence
• Lead end-to-end media measurement strategy, including:
o Attribution frameworks
o Brand & performance measurement
• Oversee econometric and advanced analytics approaches to:
o quantify marketing impact
o optimize media investments
o support budget allocation decisions
• Drive the evolution towards holistic, cross-channel performance measurement
3. Media Data Ecosystem, Governanc

📌 Global Head of (Barcelona)
🏢 Puig
📍 Barcelona