Responsibilities
Key Accountabilities
- Clinical Value & Evidence Based Marketing
- Develop local clinical value propositions based on published evidence, product performance, clinical studies, and realworld practice.
- Translate complex clinical information into clear, compliant, and customer relevant value messages aligned with Product Management strategy.
- Connect Microbiology testing to outputs to laboratorio decision making, workflow efficiency, and economic impact to support value based selling.
- Clinical Content & Marketing Tools
- Develop, customize, and maintain clinical marketing materials: value decks, study digests, application notes, clinical dossiers, and congress communication.
- Ensure consistency of clinical messaging across all customer facing channels.
- Provide evidence based input to tenders and strategic accounts, emphasizing guidelines, critical care workflows, and clinical differentiation.
- Sales Enablement & Clinical Support
- Equip Sales and Service teams with uptodate clinical arguments, tools,



and training to confidently address Microbiology related questions.
- Deliver targeted and taylored clinical marketing training programs and support key customer engagements.
- Provide daily application related clinical support within approved claims (intended use, interpretation, workflow).
- KOL & Scientific Community Engagement
- Build and maintain strong relationships with key clinical stakeholders.
- Participate in scientific discussions on guidelines, diagnostic pathways, and unmet needs related to Microbiology testing.
- Support scientific meetings and educational initiatives ensuring coherent, credible clinical positioning.
- Studies, Insights & CrossFunctional Collaboration
- Support the local activation of clinical studies and evaluations.
- Capture structured clinical insights from customers, KOLs, and societies, channeling them to Product Management.
- Collaborate with the Product Managers to develop joint clinical narratives, trainin

📌 Clinical Marketing (Barcelona)
🏢 Accriva Diagnostics
📍 Barcelona