About the role

We're looking for a Senior Manager, Customer & Partner Marketing to own the programs that grow revenue from our existing customers and through our partners and channel.

You'll drive cross- and up-sell campaigns into our installed base, lead our regional customer events (Decisive), and build partner co-marketing that creates and progresses pipeline. This is a highly cross-functional role at the centre of Marketing, Product Marketing, Content, Customer Success, Sales and our partner ecosystem — idóneo for someone who loves bringing people and moving parts together to deliver programs that land.

What you'll do

Customer marketing & growth
- Design and run cross-sell / up-sell campaigns to expand within the installed base — new modules, use cases and verticals on the Decion platform.
- Partner with Customer Success, Product Marketing, and Sales on expansion plays, and work with our content team to bring the right customer proof points and stories into your campaigns.
- Build customer lifecycle and nurture programs that drive retention and expansion pipeline.




- Drive recruitment and attendance for product release webinars (run by Product Marketing), driving strong customer attendance and engagement.
- Establish Sales/Marketing cadences to identify, track and progress customer influenced and sourced pipeline.

Customer programs & events — Decisive
- Coordinate and deliver our regional Decisive customer events end-to-end: experience, logistics, sponsorship, budget, and the recruitment and attendance campaign for each.
- Work with our content and product marketing teams — who shape the agenda — to bring each event together on time and to a consistent standard.
- Hold a consistent Decisive brand and experience across both regions while each event is tailored to its regional audience.
- Coordinate across Content, Product Marketing, Customer Success, Sales and regional field teams to deliver a coherent experience — including internal announcements and comms th

📌 Senior Manager, Customer (España)
🏢 Toolsgroup
📍 España