Responsibilities
Key Accountabili
ties

Business & Strategy
- Define and lead the Business Unit strategy and objectives, ensuring alignment with Werfen’s general and local strategic plans.
- Develop, validate and execute a successful Business Unit model, driving revenue growth, profitability and sustainable market expansion.
- Identify new business opportunities, emerging technologies and market trends to support innovation and competitiveness.
- Participate in innovation forums and cross-functional initiatives that ensure the continuous evolution of the HITS portfolio.

Financial & Performance Management
- Own and manage the Business Unit budget (P&L;), in line with the company’s three-year strategic plans and finance guidelines.
- Co-responsible for budget achievement, including sales, margins, investments (OI), marketing expenditures and operational costs.
- Supervise profitability analysis (ZGPs, customer and project profitability), proposing and implementing corrective actions when needed.
- Monitor and control investments, tenders (technical and commercial)



and complex projects to maximize value creation.

Marketing, Portfolio & Market Access
- Define and oversee marketing and go-to-market activities: congresses, workshops, product launches, scientific sessions and customer events.
- Ensure strong coordination with Sales and Account Managers to define area objectives and action plans aligned with business priorities

Customer & Stakeholder Engagement
- Actively engage with healthcare institutions, Key Opinion Leaders (KOLs) and key stakeholders, building strong, trusted partnerships.
- Create and nurture a strategic network within the healthcare IT ecosystem, understanding customer challenges and supporting their digital transformation journeys.
- Represent Werfen’s values, culture and reputation, reinforcing the differentiation and value of its IT solutions and innovation approach.

Team Leadership & People Management
- Lead, motivate and develop a high-perform

📌 Business Unit Manager – Healthcare IT Solutions (Barcelona)
🏢 Accriva Diagnostics
📍 Barcelona