We are looking for a Lead User Acquisition Manager to lead user acquisition for our mobile games and drive the growth and scaling of the company's performance marketing efforts.
This role combines strategic leadership, deep expertise in mobile user acquisition, and team management. You will play a key role in shaping product growth, marketing strategy, and the company's core business performance metrics.
Strategy & User Acquisition Growth
Develop and execute user acquisition strategies for mobile games.
Define and manage marketing budgets with a focus on achieving ROI, ROAS, and LTV targets.
Identify, test, and scale high-performing user acquisition channels.
Participate in planning new product launches and general marketing campaigns.
Campaign Management
Launch, optimize, and scale advertising campaigns across leading ad networks, including Meta, Google Ads, TikTok, AppLovin, Unity Ads, Mintegral, and others.
Monitor and improve key marketing KPIs, including CPI, CPA, ROAS, Retention, ARPU, and LTV.
Design and execute A/B tests for creatives, audiences, and campaign hypotheses.




Ensure traffic quality and implement fraud prevention and detection mechanisms.
Analyze marketing performance and identify growth opportunities.
Build traffic acquisition and marketing ROI forecasts.
Lead, mentor, and develop a team of User Acquisition Managers and Performance Marketing Specialists.
Foster team expertise and implement performance marketing best practices.
Participate in hiring, onboarding, and performance evaluations.
Define the strategy for producing high-performing advertising creatives.
Collaborate closely with Creative Marketing, BI, and Product teams.
Analyze creative performance and generate new hypotheses for scaling campaigns.
Optimize creative testing workflows and iteration processes.
Partner with Product teams to improve user acquisition, retention, and monetization funnels.
Analyze the impact of product changes on marketing performance.
Contribute to product roadm

📌 Lead User Acquisition Manager (España)
🏢 PSV Games Studio
📍 España