13 ago
|
Values Value
|
España
13 ago
Values Value
España
What are you working on?
- Genres: Application
- Platforms: Mobile
Values Value is a recruiting company with expertise in game development and is currently looking for an experienced Head of Growth (R&D; Growth) for a cash-positive, high-margin company that builds and scales a portfolio of subscription-based iOS utility products. The company operates with a clear, performance-driven business model and moves fast: testing new ideas, validating unit economics, and scaling what works.
As the new Head of Growth (R&D; Growth) , you will help ensure a continuous pipeline of new niches, verticals, and product concepts for launch by identifying directions with clear unit economics and strong market opportunities.
For which tasks (responsibilities)?
Discovery & Niche R&D;
- Ongoing monitoring of the B2C subscription market, paid acquisition ecosystem, and high-risk/high-performance segments.
- Working with multiple insight sources: communities, affiliate/UA networks, publishers, spy tools, case studies, and partners.
- Building and prioritizing a hypothesis backlog:
vertical → ICP/offer → funnel → creative strategy → key metrics.
Validation & Unit Economics
- Translating hypotheses into quantified business cases: expected CPA, CR, ARPU/LTV, payback period, and margin.
- Partnering with analytics/product to design experiments and define clear go/no-go criteria.
- Preparing structured test plans with defined budgets and timelines.
Launch & Scaling
- Launching and managing paid traffic tests (or coordinating UA/media buying) and setting clear requirements for product and creative teams.
- Iterating based on test results: offer, paywall, pricing, onboarding, web funnels, creatives.
- Scaling successful cases and shutting down underperforming initiatives.
Web Funnels & Payments
- Developing and optimizing web-to-app and web-to-web funnels, payment flows, and understanding the impact of PSPs, chargebacks, and compliance on unit economics.
- Collaborating with teams responsible
📌 Head of Growth (España)
🏢 Values Value
📍 España