Description External

WELCOME TO SITA
At SITA, we keep airports moving, airlines flying smoothly, and borders open. Our technology and communication innovations power the success of the general air travel industry.
You’ll find us in 95% of international airports, working closely with over 2,500 transportation and government clients. Each partnership brings unique challenges, and we thrive on delivering fresh solutions and cutting-edge tech to keep operations running like clockwork. We don’t just move the world forward—we’re proud to be recognized as a Great Place to Work® by 79% of our employees and certified in most of our growing locations. Here, we feel empowered, supported, and inspired to grow.

ABOUT THE ROLE & TEAM
As a Senior Campaign Marketing Manager, you will translate SITA's strategic messages into organised, measurable, multi-channel campaigns that reach the right people at the right time and move them toward a commercial conversation. This role owns the campaign system: the annual calendar, campaign briefs, channel mix, activation plan, regional alignment,



and the measurement framework that connects marketing to the pipeline.
You work in close partnership with the Creative Content & Storytelling manager, who develops the narrative and creative idea behind each campaign. Your distinct contribution is the architecture and the commercial rigour: you decide who the campaign reaches, through which channels, with what timing, and how success is measured. Together, you ensure every campaign has both a story worth telling and a plan that makes it land.

WHAT YOU’LL DO

Campaign Architecture & Brief Development
- Own the design of SITA’s integrated campaign system, including the annual campaign calendar and end-to-end campaign architecture aligned to business priorities.
- Develop and lead campaign briefs that define objectives, target audience, channel mix, content requirements, timelines, budgets, and success metrics, ensuring clarity and alignment across all

📌 Senior Manager, Integrated Marketing (Barcelona)
🏢 Sita
📍 Barcelona