Company Description

Publicis Groupe, the world's largest communications group, is a solutions platform that is present in more than 100 countries. Do you want to know more about the agency/brand or area of expertise you will be applying for on this role? Keep reading

Job Description

We are looking for a highly motivated and client-centric Digital Consultant with proven experience in strategic media planning, strong analytical capabilities, and deep expertise in Biddable Channels (Search, Social Media, and Programmatic). This pivotal role involves owning the media strategy and performance narrative for a general client, with a primary focus on leading and coordinating the execution across English-speaking markets. The ideal candidate will translate client business goals into actionable, data-driven media strategies and manage senior relationships both internally and externally.

Responsibilities

The Key Account Manager role is critical and encompasses strategic, analytical, and relationship management.

1. Develop & Own Strategic Media Plans (Biddable Focus):




- Strategic Biddable Planning: Lead the development, presentation, and ownership of comprehensive media strategies, with a specialist focus on biddable channels (Programmatic, Social Media, and Search), ensuring plans align with the client’s core business objectives and growth ambitions.
- Budget Management and Forecasting: Oversee overall media investment allocation, managing large-scale budgets across markets and ensuring accurate forecasting and tracking of expenditure to maximize return on investment (ROI).
- English-Speaking Market Leadership: Establish and enforce a clear governance model to ensure consistency and coherence of the global media strategy across key English-speaking market activations, balancing global efficiencies with local relevance.

2. Active Activation & Delivery Coordination:
- Delivery Oversight & Quality Assurance: Play a highly active role in coordinating with Activation teams to

📌 Digital Consultant (Madrid)
🏢 Publicis Groupe
📍 Madrid