We are looking for a highly experienced digital marketing expert who can elevate the digital presence, performance, and technical excellence of GEA NPE (Nutrition Plant Engineering). This role will set the standard, shape best practices, and guide the broader marketing organization in how to think and execute digitally.

As our Digital Marketing Specialist, you will optimize the full digital ecosystem for NPE — from SEO, SEM and GEO to marketing automation, UX, and the divisional web landscape. You will act as the subject-matter authority, partnering with our marketing teams, Group Communications & Brand (GCB) and others to ensure that NPE’s digital customer journey is seamless, modern, and data-driven.
Responsibilities / Tasks
Key Responsibilities
Digital Ownership & Excellence
- Own and optimize NPE’s divisional website
- Define and enable digital best practices across SEO, SEM, GEO, UX, and performance measurement
- Lead continuous optimization (A/B testing, UX improvements, content structure)

Search, Discoverability & Performance
- Drive advanced SEO, SEM and GEO activity,



including:
- Technical SEO and site health
- Content optimization for both traditional search engines and generative AI-driven discovery
- Keyword, topic and intent strategy
- Act as the go-to-expert for search, discoverability and digital visibility across the NPE division
- Translate search and GEO insights into practical guidance for content creators and campaign teams

Marketing Automation & Distribution
- Support and guide marketers in using marketing automation tools for nurturing, segmentation, scoring, and campaign workflows
- Oversee high-quality digital content distribution and landing page experiences
- Ensure tracking, tagging, and reporting setups meet analytics standards

Cross-Functional Partnership
- Work closely with GCB and others to align templates, infrastructure, and platform roadmaps
- Act as the technical and strategic partner to BU marketers for:
- campaign page creati

📌 Digital Marketing Specialist (Alcobendas)
🏢 GEA
📍 Alcobendas