ABOUT THE ROLE

As an Assistant Store Leader at Dyson, you are the visible ambassador of our
pioneering brand. You lead and develop your team through
hands-on management, active coaching, and a focus on relentless improvement.
You drive the creation of exceptional customer experiences, build loyal customer
relationships, and never stop raising the
bar—always pushing ahead, always innovating. You’re accountable for identifying
business opportunities, achieving your
store’s goals, and ensuring every part of the operation runs to Dyson’s
uncompromising standards.

Key Responsibilities:
1) Entrepreneurship & Drive

* Find and act on new opportunities to increase sales and profits and seek ways
to improve customer experience and
* satisfaction
* Propose, test and implement new services or operational improvements.
* Take full responsibility for store performance and standards—treat the store
as your own.
* Proactively feedback and share recommendations to management (stock,
services)

2) Customer Experience & Brand Standards





* Maintain and uphold Dyson’s high standards for customer experience, visual
merchandising, and store environment.
* Address customer escalations and ensure resolution in line with brand
values.
* Partner with your team to create personalized, meaningful interactions that
turn customers into brand advocates.
* Lead the execution of the Retail Activations calendar, working closely with
the implementation teams at both a market and integral level.

3) Leadership, Talent & Team Development

* Recruit, coach, and develop managers and future store leaders.
* Set team and individual targets, monitor performance, and provide ongoing
feedback.
* Lead by example, creating a positive, motivated, and collaborative team
culture.
* Participate in floor leadership - interact with customers and team daily,
demonstrating what perfect experience and
* execution looks like.

4) Business Performance & Strategy Execution

* Drive performance metrics in your store (profit

📌 Assistant Store Leader (Barcelona)
🏢 Dyson
📍 Barcelona