Kärcher is a leading German multinational company specializing in cleaning solutions. It stands out in the market thanks to its maximum performance, innovation, and quality. Currently, the company employs over 15,000 people and has a presence in 70 different countries. We continue to grow and improve thanks to the effort, commitment, and dedication of every single person who is part of this great team.

Do you want to be a part of the Kärcher world?

Now is your opportunity

As the newest member of our Product & Marketing department, you will define the strategy and marketing mix for assigned products across relevant distribution channels and target groups. You will be responsible for ensuring the implementation of plans according to local needs while remaining strictly aligned with our global and regional strategy. Furthermore, you will act as the key internal and international point of contact for your assigned categories, serving as the vital link between general, regional, and local teams.

Responsibilities

As our Category Manager,



you will lead the strategy and growth of your assigned portfolio. Your main responsibilities will be:
- Category Strategy: Forecast market development and design growth plans. Conduct qualitative and quantitative analysis of competitors, pricing, and trends to identify portfolio gaps.
- Marketing Mix (4Ps): * Product: Curate the best range for the local market and target consumers.
- Price: Set competitive pricing and RRP guidelines aligned with global margin targets.
- Place: Maximize product presence and listings in high-potential channels.
- Promotion: Own the national promo plan and support Sales/KAMs with pricing calculations and volume forecasting.
- Go-to-Market & Launches: Lead the annual GTM strategy and manage New Product Introductions (NPI), ensuring proper budget allocation and sales volume commitments.
- Financial Oversight: Drive monthly forecasting and sales budgets in coordination with Sales, Finance, and Logistics.
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📌 Category Manager Consumer Products (España)
🏢 Karcher
📍 España