Smadex is a leading mobile and CTV advertising technology company founded in Barcelona and acquired by Entravision (NYSE: EVC) in 2018. We deliver performance marketing campaigns for apps, games, and brands through our proprietary DSP, powered by advanced machine learning and real-time optimization.
As Smadex scales its use of AI, the challenge is no longer access to tools - it is making sure those tools actually change how the team works. To own that, we are hiring an AI Enablement Lead - a hands-on practitioner who drives AI adoption, designs and runs training programmes, and makes sure every AI investment we make translates into measurable operational change.
This is a foundational enablement role at the intersection of AI adoption, operational change, and team capability development. You will work alongside the AI R&D; & Effectiveness Lead - taking what gets built and making sure it sticks. This role has a structured growth path to leading a small team within 12–18 months.

This is a full-time position based in Barcelona.
Key Responsibilities




- AI Adoption - From Build to Embedded Practice
- Own the end-to-end journey from AI build to operational practice: taking what the R&D; Lead produces and driving it into how the team actually works
- Maintain the AI adoption roadmap: what gets embedded next, what the team can realistically absorb, and where effort is being wasted
- Track adoption metrics: where AI is being used well, where uptake is below expectation, and what the blockers are - with a recommendation, not just a status update
- Own the governance framework: approved tools by workflow type, usage standards, and a lightweight exception process that teams actually use
- Training and Learning Programmes
- Design and run structured training sessions and courses that make AI adoption stick - whatever format works for the team, in collaboration with cross functional teams and experts
- Build learning pathways calibrated to different team profiles: not generic train

📌 AI Enablement Lead (Barcelona)
🏢 Smadex Slu
📍 Barcelona