At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Your Tasks

In this role you will be responsible for defining the categories strategy and translating it into clear actions and executional guidelines for assortment, distribution, shelf placement and promotion,



by in-depth categories analysis and shopper understanding using all the relevant data & sources of information.

Your tasks:

ASSORTMENT & DISTRIBUTION:
- Define the adecuado assortment (MSL) by retailer environment. Identify the Hero products for each category and build the right Channel Price Pack Architecture
- Identify assortment opportunities based on in-depth market and shopper analysis
- Define the must win channels for innovation and set the distribution targets

PROMOTIONS & PRICING:
- Based on an in-depth post-evaluation analysis of the promotional activity, get the necessary insights to define an efficient and competitive promotional strategy, setting the targets of promotional intensity, investment, frequency, and depths by category
- Evaluate promotional performance of Beiersdorf & competition. Translate insights, trends, and learnings into clear recommendations to improve brand, retailer, sales/profit performance
- Pro-actively share learnings with Marketing, Sales, Shopper & C

📌 RGM & Operational Excellence Specialist (Madrid)
🏢 Beiersdorf
📍 Madrid