At ING we are looking for Creative Copywriter
Your role and work environment:
We are looking for a talented and enthusiastic Creative Copywriter to join our Brand Team of Center of Expertise Brand & Communications
The responsibility of this team is leading and implementing brand & products communication strategies to continue growing and making the brand memorable and irresistible and our way of working is passionate and honest.
Your key responsibilities:
As a Creative copywriter you will:
- Craft concepts, storytelling, content and copywriting for a range of marketing campaigns, ensuring they can be translated into seamless digital experiences across ING touchpoints.
- Create impactful, unique, customer-centric and personalized communications (commercial + operative + content communications) and experiences across customer journeys.
- Become a champion in terms of ING's verbal identity across all outputs, ensuring consistency, quality and relevance while acting as a true brand guardian.
- Grasp and align with ING Marketing strategy, suggesting new creative opportunities.
- Oversee & take control of creative marketing campaigns end-to-end, from conceptualization to delivery.
- Translate campaign performance, customer insights and learnings into better creative solutions and continuous optimization opportunities.
- Work closely together with the design team to bring ideas from concept to execution, securing high quality results.
- Champion accessibility-by-design in content creation, ensuring communications are clear, inclusive, easy to understand and compliant with accessibility standards.
- Prepare and present concepts/comms to internal teams and key stakeholders.
- Work closely with other marketing areas (own media, paid media...) as well as the rest of bank areas to ensure all activities are implemented on time and in a consistent way.
- Operate in a highly regulated environment, reaching agreements and solutions with Legal & Compliance teams and Autocontrol
📌 Creative Copywriter (Madrid)
🏢 Ing
📍 Madrid