Your mission
As a Marketing Copywriter for Schiller International University, your mission is to craft compelling and persuasive marketing content that effectively communicates the brand's message and resonates with the target audience. You will develop compelling American English copy for paid advertising, website pages, landing pages, email campaigns, SEO content, social media, brochures, student communications, and recruitment campaigns.

This role also requires a strong understanding of SEO content principles. The person will support content planning and optimization by contributing keyword ideas, improving website and landing page content, and working closely with the SEO and digital marketing teams to align content with organic visibility goals. Experience with SEO tools such as SEMrush, Google Search Console, Google Analytics, Ahrefs, or similar platforms will be highly valued.

This role combines creativity, marketing strategy, SEO content optimization, and performance-driven writing. You will be expected to adapt messaging for different audiences, channels, programs,



and stages of the student journey, while maintaining a consistent brand voice across all communications. Your goal is to produce high-quality content that aligns with the university's objectives, enhances its brand image, improves organic visibility, and ultimately contributes to its growth and success.

Tasks and Responsabilities
- Create content for paid media campaigns, including Meta Ads, Google Ads, LinkedIn Ads, and other digital advertising channels.
- Develop captivating and persuasive copy for other marketing materials, including website content, email campaigns, advertisements, brochures, and other promotional materials.
- Collaborate with the marketing team to brainstorm and generate creative ideas for marketing campaigns and initiatives.
- Ensure consistency in brand voice and messaging across all marketing channels.
- Conduct thorough research to understand target audience demograp

📌 Marketing Copywriter (Madrid)
🏢 Schiller International University
📍 Madrid