13 ago
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jobr.pro
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España
Job Description
At Syngenta, our goal is to build the most collaborative and trustworthy team in agriculture, providing top-quality seeds and innovative crop protection solutions that improve farmers' success.
To support this mission, Syngenta’s Integral Branding and Creative Factory team is seeking a Global Creative Operations Lead in Madrid . This role will lead the development of a unified, digital-first brand narrative across markets and business areas, while managing Syngenta’s internal Creative Factory.
The role brings together creative direction, operational leadership, AI-enabled ways of working, and strong business partnership. It is well suited to someone with agency or in-house agency experience who enjoys building capability, leading diverse teams, and turning complex scientific and commercial topics into clear, engaging creative work.
Accountabilities
- Lead the global brand storytelling approach, ensuring Syngenta’s narrative is consistent, accurate, and relevant across markets, channels, and audiences.
- Oversee and further develop the internal Creative Factory work,
creating an environment where teams can experiment, learn, and deliver high-quality creative outputs.
- Manage and develop a global multidisciplinary team and collaborate with colleagues across Europe, India, Pakistan, Ukraine, and other markets.
- Partner with global brand leads, marketing, R&D;, communications, digital, and market teams to translate business priorities into clear creative strategies and campaigns.
- Drive the practical use of AI, digital tools, emerging media, and data-led storytelling to improve creative quality, speed, relevance, and impact.
- Manage creative resources and budgets effectively, balancing quality, cost, internal capability, and the use of external agencies where specialist support is needed.
- Measure creative and brand performance using insights, feedback, analytics, and continuous learning.
Qualifications
- 10+ years’ experience in brand strategy, creat
📌 Global Creative Operations Lead (España)
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