Trade Marketing Manager/ Sales Development/Category Management Trade Marketing Manager/ Sales Development/Category Management For modern distribution-national retailers and reporting to Sales Strategy and Planing Director, will be responsible of Hypermarket channel, working together with National Key Account Managers, and in close contact with Point of Sales and Marketing teams and others. Externally, direct contact with the Hypermarket customers (Carrefour, Auchan, El Corte Ingles…)
LEAD THE SHIFT FROM BRAND TO CATEGORY APPROACH IN THE BU
Deep understanding of market, customer and channel trends, issues/opportunities and competitor activity with on-going communication to the marketing & business unit stakeholders & partners to enable them to make the right strategical decisions and develop the right plans.
Based on the understanding of the market, define the local category growth engines, ensuring that marketing strategy and action plans, as well as customers joint business plans are fueling those growth engines
DEFINE COMMERCIAL DRIVERS BY CHANNEL
Define clear guidelines for commercial drivers, for each category, channel and brand
In close collaboration with the RGM manager, translate the pricing strategy into a Price Pack Architecture proposal and into a specific Promo strategy (promotion role & objectives, volume in deal, depth of discount, promo frequency, …) at brand and SKU level
The guidelines will be defined in close collaboration with brand teams and KAM.
TRADE FUND MANAGEMENT & BUSINESS SUFFICIENCY
Co-own with brand team strategy & plans for best investment of in store A&P; (brick & mortar & e retail)
Key player of the demand review while proactively providing detailed understanding of Vol / Net Sales/ Spending by sales team and anticipation of risks & opportunities.
Internally: Partners with Key Account, Field Sales & Consumer Marketing Teams as well as other functions: Integral Teams, Finance, Supply and Quality
Reporting to Sales Strategy and Planning Dir